Ecommerce Content & CX Specialist

Role Description

This is an on-site contract role for an Ecommerce Content Specialist based in Dubai.As an Ecommerce Content & CX Specialist, they will be the digital "merchandiser" responsible for making our products findable, desirable, and easy to purchase.

They will maintain and optimize our product listings across various platforms (e.g., Amazon, Noon, Talabat, Carrefour Online, etc.) while continuously improving the online customer journey. This role is a blend of creative writing, technical site maintenance, and performance analysis of the content itself.

The Ecommerce Content & Operations Specialist is the architect and guardian of the company’s digital shelf. They are responsible for ensuring that all product data is flawlessly accurate, visually compelling, and optimized for conversion across every retail touchpoint. This individual bridges the gap between internal product data and external retail partners, ensuring a seamless experience for both Key Account Managers (KAMs) and end consumers.

1. Content Stewardship & Master Data Management

• Maintains the Content Master:  They act as the sole "source of truth" for all product data, managing a centralized database that houses all approved copy, technical specifications, and digital assets.
• Supports KAMs with Master Data:  They maintain and update master files for Key Account Managers, ensuring 100% accuracy of internal logistics data, including RB codes, case sizes, weights, and EANs.
• Owns Digital Assets : They manage the library of brand-approved packshots, lifestyle imagery, and videos, ensuring they meet the specific file requirements of different retail portals. 

2 . Retail Account & Omni-channel Excellence

• Ensures "Perfect Content":  They conduct regular audits across all retail accounts—both direct and omni-channel—to ensure titles, descriptions, and packshots are live, correct, and high-quality.
• Executes Content Direct-to-Retail:  They upload and optimize content directly to various retail portals (e.g., Amazon Vendor Central or Walmart Luminate) to maintain listing integrity.
• Maintains Omni-channel Consistency : They verify that the "brick-and-click" experience is seamless, ensuring online product information accurately reflects physical packaging and current promotions. 

3. CX & Performance Optimization 

• Optimizes Customer Journeys:  They identify opportunities to improve "Above the Fold" content, such as bullet points and hero images, to reduce bounce rates and increase add-to-cart actions.
• Manages NPI Readiness:  They oversee the end-to-end content launch timeline for New Product Introductions (NPI), ensuring listings are "Retail Ready" as soon as stock is available.
• Analyzes Site Performance : They use Google Analytics 4 and retailer-specific metrics to monitor conversion rates and traffic, translating this data into actionable content updates.
• Coordinates Cross-functionally:  They partner with sales, marketing, and IT teams to align digital content with seasonal promotions and broader brand strategies.

Ideal Candidate Profile

• Experience:  They possess at least 3 years of experience in Ecommerce Operations, Catalog Management, or Product Information Management (PIM).
• Attention to Detail:  They have a "zero-error" mindset, particularly when handling critical logistics data like RB codes and case sizes.
• Technical Proficiency:  They are highly skilled in Microsoft Excel (VLOOKUPs, Pivot Tables) and have hands-on experience with PIM tools such as Salsify or Syndigo.
• Communication:  They can effectively translate technical logistics data into consumer-friendly marketing copy while maintaining a consistent brand voice.