Job Title: Ecommerce Manager

Location: Denver, CO (Hybrid – in office 2 days/week)

Reports to: VP of Marketing

Direct Reports: Shopify Web Developer (and future ecommerce/merchandising roles as team scales)

Job Summary:

The Ecommerce Manager will own the strategy, execution, and optimization of Topo Designs’ digital commerce ecosystem. This leader is responsible for driving online revenue growth, delivering a best-in-class customer experience, and ensuring operational excellence across site merchandising, digital product launches, promotional strategy, and web development priorities. They will manage and mentor the Ecommerce team, partner cross-functionally with Marketing, Brand, Operations, and Product, and act as the primary business owner of the Shopify Plus platform and ecommerce tools.

This role requires a strategic thinker with strong executional skills, balancing day-to-day ecommerce operations with long-term initiatives to improve site conversion, AOV, retention, and customer lifetime value.

Salary Range: $80k–$100k

Experience & Qualifications:

• Bachelor’s Degree in Marketing, Business, or related field
• 6–8+ years of ecommerce experience, with at least 2+ years in a people management or team lead capacity
• Demonstrated success owning ecommerce P&L drivers (traffic, conversion, AOV)
• Proven expertise with Shopify Plus, ecommerce tech stack (loyalty, reviews, personalization, ESP/SMS, analytics platforms, 3rd party apps)
• Strong analytical skills with deep experience in Google Analytics, Looker, or similar reporting tools
• Experience with merchandising, forecasting, and digital promotional planning
• Comfortable managing cross-functional projects and stakeholders at multiple levels
• Highly organized, detail-oriented, and excellent at prioritization in a fast-paced environment
A passion for ecommerce, DTC growth, and elevating the customer journey

Key Responsibilities:

Team Leadership & Strategy

• Manage, mentor, and develop the Ecommerce team (currently Shopify Web Developer; future hires to include coordinators/analysts).
• Define and communicate ecommerce vision, strategy, and KPIs in alignment with VP of Marketing and leadership team.
• Translate company goals into site-specific initiatives that improve revenue performance and customer experience.
• Partner with VP of Marketing on evaluation of and onboarding of new ecommerce marketplaces (ie TikTok Shop, Amazon, etc).

Ecommerce Site Management

• Oversee site merchandising, navigation, content placement, and catalog health to maximize discoverability, conversion, and AOV.
• Build and execute the Product Detail Page (PDP) strategy, optimizing layout, content, and features to drive conversion rate improvements.
• Manage collections, product sorting and ranking, and other ecommerce landing pages to maximize engagement and conversion.
• Maintain a strong understanding of product delivery dates and stock levels to proactively address inventory issues, ensuring all available inventory is accurately represented online in partnership with operations and product.
• Conduct regular full-site audits to confirm accuracy of product data, pricing, promotions, and availability.
• Ensure seamless execution of new product launches, promotions, and seasonal campaigns across website.
• Lead A/B testing and personalization initiatives for PDPs, collections, and landing pages, leveraging analytics and AI-driven tools to continuously improve conversion rates and customer experience.
• Partner with Web Developer on UX/UI optimization, site speed, mobile-first design, and technical improvements.

Analytics, Forecasting & Performance

• Own ecommerce performance reporting, delivering actionable insights to leadership and cross-functional partners.
• Monitor conversion funnel, site search, product page performance, and customer behavior to inform optimization strategies.
• Partner with Planning & Operations to forecast demand, manage inventory risk, and align digital promotions with supply availability.
• Contribute to annual ecommerce budget, sales planning, and forecasting processes.

Cross-Functional Collaboration

• Collaborate with Marketing on campaign calendars, homepage features, and product storytelling.
• Work with Operations and Warehouse teams to ensure order accuracy, shipping speed, and customer satisfaction.
• Align with Wholesale and Retail teams to ensure consistent brand experience across channels.
• Serve as ecommerce subject-matter expert, advocating for digital-first thinking across the organization.

Competitive Landscape & Innovation

• Regularly benchmark Topo Designs’ ecommerce experience against competitors and industry leaders.
• Identify opportunities to test new ecommerce features, tools, and partners that align with growth goals.
• Stay current on ecommerce/DTC trends, digital merchandising best practices, and consumer expectations.
• Partner with Product on sharing competitive insights, trends, customer insights, and briefs for future seasonal lines as a part of the organization's planning process.

Search Engine Optimization & Generative AI Optimization

• Partner with external SEO agency to develop and implement SEO strategies that improve organic traffic, visibility, and revenue.
• Review and approve technical SEO recommendations (site structure, crawlability, site speed, schema, metadata) in partnership with the Shopify Web Developer.
• Collaborate with Content, Brand, and Marketing teams to ensure SEO best practices are embedded in product copy, category pages, landing pages, and blogs.
• Leverage AI-driven tools and strategies to optimize product descriptions, metadata, on-site search, and customer personalization.
• Stay informed on generative AI advancements that impact digital merchandising, content development, and organic search, and recommend opportunities for testing.
• Provide reporting and insights on SEO/AI performance, aligning optimization efforts with ecommerce KPIs