Ecommerce Specialis Digital Marketing (Meta Ads & Tiktok Ads)

We are seeking a highly skilled Digital Marketing Ad Specialist with at least 4 years of hands-on experience managing and optimizing paid advertising campaigns on Meta Ads (Facebook & Instagram) and TikTok Ads. This role requires a data-driven marketer who can plan, execute, and analyze paid media strategies to drive traffic, conversions, and ROI across various digital platforms.

Key Responsibilities:

• Plan, create, manage, and optimize paid media campaigns on Meta (Facebook, Instagram) and TikTok Ads Manager.
• Develop and test ad creatives (copy, visuals, formats) tailored to platform best practices and audience behavior.
• Conduct A/B testing on creatives, audiences, placements, and bidding strategies.
• Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide actionable insights.
• Collaborate with creative and content teams to align ad messaging with brand strategy and goals.
• Stay updated with platform changes, ad policies, and new features.
• Generate detailed campaign reports and present results with recommendations for improvement.
• Manage and optimize ad spend across campaigns to maximize ROI.

we are located in Bahria Town Phase 7 Near Clock Tower.

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Experience:

• Digital Marketing: 3 years (Preferred)

Work Location: In person