Editorial Strategy & Vision:
- Lead the overall editorial direction of GRAZIA Middle East across print, digital, video, and social.
- Develop an engaging, luxury-first editorial calendar aligned with global GRAZIA standards and tailored to the Middle East audience.
- Ensure content is trend-driven, fashion-forward, and culturally resonant.
Content Creation & Oversight:
- Oversee ideation, commissioning, and editing of high-quality fashion, beauty, lifestyle, and cultural content.
- Deliver strong, unique storytelling across all platforms, including social-first formats.
- Collaborate with stylists, photographers, designers, and creatives on brand-defining shoots and features.
Industry Relationships & Talent Access:
- Cultivate and maintain strong connections with luxury fashion houses, beauty brands, PR agencies, influencers, and regional KOLs.
- Secure exclusives, interviews, event access, and content partnerships to elevate GRAZIA s brand authority.
- Represent GRAZIA Middle East at key industry events and international fashion weeks.
Team Leadership & Collaboration:
- Lead, manage, and inspire a multidisciplinary editorial team including writers, editors, stylists, and digital producers.
- Collaborate closely with commercial, marketing, and digital teams to support revenue-driving initiatives while maintaining editorial integrity.
- Foster a creative, inclusive, and high-performance team culture.
Audience & Platform Growth:
- Work with social and digital leads to analyse performance and inform content strategies.
- Innovate with new formats to drive audience engagement and expand GRAZIA s reach.
- Implement SEO, platform-specific, and trend-aware content strategies.
Commercial & Branded Content:
- Partner with the sales team to ideate and support branded content opportunities that reflect GRAZIA s tone and standards.
- Contribute editorial direction to brand campaigns, client pitches, and sponsored projects.
Maintain a strong balance between editorial vision and commercial viability. Key Performance Indicators (KPIs)
- Growth and engagement across GRAZIA Middle East platforms.
- Consistency and quality of editorial output.
- Strong branded content performance.
- Growth and retention of audience and community.
- Editorial team development and performance.
- Brand reputation and visibility in regional and global fashion media
Preferences:
- English / Arabic bilingual (spoken & written
- Comfort and experience in front of camera for social content