Email & Marketing Automation Specialist

About Us

At the Law Office of Bryan Fagan, we are more than just a law firm, we are a team dedicated to making a difference in people’s lives. We pride ourselves on a collaborative, innovative, and client-focused culture. Our marketing team plays a key role in connecting with clients, building meaningful relationships, and driving growth through creative and data-driven campaigns.

Position Overview

We are looking for a detail-oriented and creative Email & Marketing Automation Specialist to join our dynamic marketing team. This role will focus on managing and executing high-performing email and SMS campaigns, building automated workflows, and optimizing client communications through HubSpot.

If you are passionate about email marketing, automation, and leveraging CRM tools to create powerful client experiences then this is the role for you!

What You’ll Do

• Manage and optimize email and SMS marketing campaigns (HubSpot & Zapier).
• Build automated workflows, lead nurturing sequences, and integrations to streamline processes.
• Create and maintain simple landing pages (HubSpot/WordPress).
• Collaborate with SEO and Paid Media teams to ensure campaign alignment.
• Track and report on key metrics (open rates, CTR, conversions, ROI).
• Ensure CRM data integrity and compliance (CAN-SPAM, GDPR, TCPA).
• Stay ahead of marketing automation trends and recommend new strategies.

Requirements

Required:

• 2–4 years of experience in email marketing & automation.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Proficiency in HubSpot CRM, workflows, and reporting.
• Experience with Zapier integrations and workflow automation.
• Strong copywriting/editing skills for email/SMS campaigns.
• Ability to manage multiple projects and deadlines.
• Strong analytical skills with a detail-oriented mindset.
• Excellent communication & collaboration skills.

Preferred:

• Bilingual (English/Spanish).
• Familiarity with Google Analytics/Tag Manager.
• Knowledge of SEO and paid media structures.
• Experience with A/B testing and compliance best practices.

Benefits

Why Join Us?

• Competitive salary (based on experience).
• Comprehensive benefits package.
• Professional growth opportunities.
• A collaborative team environment where your voice matters.
• Be part of a firm that values both excellence and innovation.