Email Marketing Executive

Key Responsibilities

 Develop and execute a comprehensive email and SMS strategy, optimising customer journeys,

segmentation, and personalization to increase AOV, retention, and LTV.

 Own the email and SMS marketing calendar, ensuring timely execution of campaigns that

support business goals and curated beauty, fashion, and wellness-driven initiatives.

 Continuously analyze performance data, implement testing strategies, and iterate on campaigns

to maximize engagement and conversions.

 Partner with cross-functional teams, including Growth, E-commerce, Brand, Creative, Editorial,

Buying, and Tech, to drive cohesive marketing strategies.

 Drive learning and optimization through A/B testing, audience segmentation, and

personalization tactics.

 Manage external vendor relationships, including ESP and SMS partners, ensuring platforms are

optimized for efficiency and effectiveness.

 Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to

innovate and enhance retention efforts.

 Provide regular reporting on email and SMS performance, delivering insights and

recommendations to stakeholders and leadership.

Skills / Competencies

 5+ years of experience in email marketing, with a preference for backgrounds in beauty, fashion,

or lifestyle brands.

 Expertise in email and SMS marketing best practices, including customer segmentation, journey

mapping, compliance, deliverability, and performance optimization.

 Strong analytical skills with the ability to interpret data and translate insights into action.

 Experience with personalization, customer journey building, and retention-driving strategies.

 Excellent organizational and project management skills, with the ability to manage multiple

campaigns and deadlines.

 Strong communication skills with experience presenting data-driven insights to stakeholders and

leadership.

 Experience with Klayvio and Attentive is a plus, as well as basic knowledge of HTML and CSS.

Job Type: Full-time

Pay: Rs100,000.00 - Rs200,000.00 per month

Work Location: In person