Email Marketing Executive

Job Description

Skills

• Email Automation (Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Mail Merge)
• Klaviyo Flow Setup (Welcome, Abandonment, Post-Purchase, Win-back)
• Email Segmentation & Targeting Logic
• A/B Testing (Subject lines, templates, CTAs, send times)
• Email Deliverability Management & Spam Compliance
• HTML/CSS for Email Template Editing
• Integration with eCommerce Platforms (Shopify, WooCommerce, Magento, BigCommerce)

Key Responsibilities

Campaign Management

• Develop, execute, and manage email marketing campaigns for multiple eCommerce clients.
• Create segmented mailing lists based on customer behavior, purchase history, and engagement.
• Develop automated workflows, drip campaigns, cart abandonment sequences, and post-purchase flows.
• Execute bulk mail campaigns using Mail Merge and other tools as required.

Content & Creative Coordination

• Coordinate with designers and content writers to create high-quality email templates.
• Ensure emails are mobile-responsive and optimized for maximum deliverability and conversions.
• A/B test subject lines, email layouts, CTAs, and send times.

Tools & Platform Expertise

• Hands-on experience with Klaviyo (preferred), Mailchimp, Mail Merge, HubSpot, or other email automation tools.
• Manage integration of email tools with eCommerce platforms like Shopify, WooCommerce, Magento, BigCommerce , etc.

Performance Analysis

• Track, monitor, and report campaign performance (open rates, click rates, conversions, revenue).
• Optimize campaigns based on insights, benchmarks, and best practices.
• Maintain deliverability, list hygiene, bounce management, and spam compliance.

Client Communication

• Interact with clients to understand marketing goals and align email strategies accordingly.
• Present performance reports and optimization recommendations regularly.
• Collaborate with internal teams to support omnichannel marketing strategies.

Skills & Qualifications

• 3–4 years of hands-on experience in email marketing, preferably for eCommerce brands.
• Strong knowledge of Klaviyo flows (welcome series, browse abandonment, cart abandonment, post-purchase, win-back).
• Experience with Mailchimp, Mail Merge, HubSpot, or similar platforms.
• Understanding of email best practices, spam regulations, segmentation strategies, and deliverability.
• Basic HTML/CSS knowledge for email template editing (preferred)..
• Strong analytical skills and understanding of email metrics and reporting.
• Experience with Shopify or other eCommerce platforms.
• Excellent communication, coordination, and time-management skills.

Preferred Attributes

• Ability to manage multiple clients and deadlines.
• Creative mindset with strong attention to detail.
• Strong understanding of customer lifecycle and retention marketing.
• Proactive in suggesting improvements and new ideas.

Location
Ahmedabad
Job Type
Full Time
Vacancy
1
Experience
3+ Years
Qualification
Bachelor’s or a Master's degree
Working Days
5 Days
Date posted
3 days ago