Email Marketing Executive

1. Email & WhatsApp Tools Management

• Maintain a fair understanding of email and WhatsApp marketing tools, including their integration with CRM systems and automation workflows, to ensure seamless lead communication and tracking.
• Set up, manage, and optimize automated workflows for email and WhatsApp campaigns.

2. Strategy & Planning

• Develop and implement an integrated lead management and communication strategy across email, WhatsApp, and calling workflows.
• Align messaging and follow-up cadence with business and sales objectives.

3. Lead Management & Segmentation

• Manage and maintain lead databases within CRM systems.
• Segment leads based on behaviour, engagement level, source, and funnel stage.
• Assign and track leads for timely WhatsApp and call-based follow-ups.

4. Email, WhatsApp & Calling Campaigns

• Plan, create, and execute email marketing campaigns including promotional, transactional, and nurture flows.
• Design and manage WhatsApp marketing campaigns for lead engagement, reminders, offers, and updates.
• Coordinate outbound and inbound calling activities for lead follow-ups and qualification.
• Ensure consistent messaging across email, WhatsApp, and calls.

5. Content Creation & Messaging

• Write compelling, conversion-oriented copy for emails, WhatsApp messages, and call scripts.
• Create engaging newsletters, drip sequences, and follow-up templates.
• Customize communication based on lead intent and customer journey stage.

6. Automation & Workflow Management

• Set up automated email and WhatsApp workflows triggered by user actions.
• Integrate calling schedules and reminders within CRM tools.
• Ensure seamless handover of qualified leads to the sales team.

7. Optimization & A/B Testing

• Conduct A/B testing on subject lines, message formats, CTAs, and follow-up timing.
• Optimize campaigns to improve open rates, response rates, call connect ratios, and conversions.

8. Performance Tracking & Reporting

• Track performance metrics such as email open rates, CTR, WhatsApp response rates, call outcomes, and lead conversions.
• Prepare detailed reports with insights and improvement recommendations.

9. Collaboration & Compliance

• Work closely with sales, design, and content teams to ensure unified communication.
• Ensure compliance with data protection laws, WhatsApp messaging policies, and opt-in guidelines.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person