Email Marketing Expert

Description

X Up Brands is a dynamic and fast-growing company that manages a portfolio of e-commerce and Amazon FBA businesses. Our mission is to build on each brand’s legacy, preserving their unique ethos while leveraging our digital marketing expertise to maximize growth and profitability.

Overview

We are looking for a data-driven and creative Email Marketing Expert to plan, execute, and optimize high-performing email campaigns. The ideal candidate will be responsible for driving customer engagement, retention, and revenue through strategic email marketing initiatives.

Key Responsibilities

• Plan, create, and execute email marketing campaigns (promotional, lifecycle, retention, and transactional)
• Develop and manage email automation flows (welcome series, abandoned cart, post-purchase, win-back, etc.)
• Segment audiences based on behavior, demographics, and lifecycle stage
• Write compelling email copy and collaborate with designers for high-converting creatives
• Optimize campaigns through A/B testing (subject lines, creatives, CTAs, timing)
• Monitor and analyze KPIs such as open rates, CTR, conversion rate, and revenue per email
• Ensure email deliverability and maintain list hygiene (bounce handling, spam compliance)
• Integrate email marketing with other channels (SMS, paid ads, CRM)
• Maintain compliance with GDPR, CAN-SPAM, and other regulations

Requirements

Required Skills & Qualifications

• Proven experience in email marketing (preferably eCommerce or DTC brands)
• Hands-on experience with tools like Klaviyo, Mailchimp, or Hub-spot
• Strong understanding of customer lifecycle and retention marketing
• Experience with email automation and segmentation strategies
• Basic knowledge of HTML/CSS for email customization
• Strong analytical skills with experience using data to drive decisions
• Excellent copy writing and communication skills

Preferred Qualifications

• Experience with A/B testing and CRO strategies
• Familiarity with CRM systems and customer data platforms
• Experience in SMS marketing platforms
• Understanding of attribution and multi-channel marketing

Key KPIs

• Revenue generated from email marketing
• Open rate & click-through rate (CTR)
• Conversion rate
• Customer retention & repeat purchase rate
• List growth rate

Benefits

• Competitive compensation in USD.
• 10 local paid holidays and 10 paid days off.
• Quarterly performance bonuses.
• Annual Paid Trip
• Opportunities for professional growth and development in a dynamic, high-growth environment.