Email Marketing & Lead Generation Expert

We are a U.S.-based Construction Estimation and Takeoff Services company helping general contractors, subcontractors, and builders save time and cost by providing accurate material takeoffs and bid support. We are looking for a results-driven Email Marketing & Lead Generation Expert to scale our outreach campaigns and generate qualified contractor leads in the U.S. market.

Position Summary

The ideal candidate will be responsible for building and executing data-driven email campaigns that generate leads from U.S. construction professionals (GCs, remodelers, subcontractors, home builders, etc.). You’ll manage end-to-end outreach operations, including prospect scraping, data enrichment, segmentation, and email automation using tools like Instantly, Apollo.io, and ZoomInfo.

Key Responsibilities

• Lead Research & Data Enrichment
• Scrape and build targeted lead lists from sources such as LinkedIn, construction directories, bid platforms, and company websites.
• Enrich and verify data (emails, company info, roles, etc.) using Apollo.io, ZoomInfo, Clay, or similar platforms.
• Segment leads by trade, company size, and location (U.S. contractors, estimators, builders, remodelers).
• Email Marketing & Automation
• Create and manage cold email campaigns using Instantly or similar tools.
• Write and test personalized email sequences to maximize open and reply rates.
• Set up proper email warm-up, domain rotation, and deliverability practices.
• Monitor and optimize campaign performance through analytics and A/B testing.
• Sales Pipeline & Reporting
• Track and manage responses, follow-ups, and booked calls through CRM or spreadsheets.
• Analyze campaign metrics (open rates, reply rates, positive replies, booked meetings).
• Report weekly results and propose improvements for higher conversion.
• Collaboration
• Work closely with the sales and marketing team to align outreach messaging with target audience needs.
• Suggest new lead sources, automation tools, and strategies to improve campaign efficiency.

Required Skills & Experience

• Proven experience in B2B email marketing and lead generation, preferably for U.S.-based service businesses.
• Strong knowledge of construction or estimation industry targeting (GCs, subcontractors, estimators).
• Hands-on experience with:
• Instantly.ai, Apollo.io, ZoomInfo, Lusha, or similar tools.
• Email deliverability tools (Mailwarm, NeverBounce, Instantly Inbox).

Preferred Qualifications

• Prior experience in lead generation for construction, estimation, or architectural services.
• Familiarity with U.S. construction industry workflows and contractor decision-making.
• Experience running multi-channel outreach (Email + LinkedIn).

Job Type: Full-time

Pay: Rs90,000.00 - Rs130,000.00 per month

Work Location: In person