Email Marketing Specialist

Key Responsibilities:

• Plan, design, and execute targeted email marketing campaigns.
• Create engaging and responsive email templates.
• Segment email lists and personalize campaigns for better results.
• Track and analyze campaign performance (open rate, CTR, conversions).
• Conduct A/B testing to improve campaign effectiveness.
• Ensure compliance with email marketing laws (CAN-SPAM, GDPR, etc.).
• Collaborate with the content, design, and sales teams to align strategies.
• Maintain and update email marketing database.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 0–4 years of experience in Email Marketing or Digital Marketing.
• Familiarity with email marketing tools (Mailchimp, HubSpot, SendGrid, etc.).
• Strong written and verbal communication skills.
• Analytical mindset with attention to detail.
• Knowledge of digital marketing basics (SEO, social media, paid ads) is a plus.

Good to Have (Optional):

• Basic knowledge of HTML/CSS for email design.
• Experience working with CRM tools.
• Certification in Digital Marketing/Email Marketing.

Job Types: Full-time, Permanent, Fresher, Internship

Pay: ₹12,281.53 - ₹45,463.55 per month

Benefits:

• Provident Fund

Work Location: In person