Email Marketing Specialist

Responsibilities:

• Email Campaign Management: Plan, create, and execute email marketing campaigns including newsletters, promotional emails, onboarding sequences, and drip campaigns.
• Automation & CRM Management: Develop and manage automated email workflows (lead nurturing, customer journeys, re-engagement campaigns) using CRM and email marketing tools.
• Audience Segmentation & Personalization: Segment email lists based on user behavior, demographics, and engagement to deliver highly personalized and targeted campaigns.
• Copywriting & Content Development: Write compelling, conversion-focused email copy that aligns with the company’s brand voice and marketing objectives.
• A/B Testing & Optimization: Conduct A/B testing on subject lines, content, CTAs, and send times to optimize performance and improve open and click-through rates.
• Analytics & Reporting: Track, analyze, and report on campaign performance (open rates, CTR, conversions), using insights to continuously improve results.
• Deliverability & Compliance: Ensure best practices for email deliverability, list hygiene, and compliance with email marketing regulations.
• Collaboration: Work closely with marketing, sales, and product teams to align email strategies with broader business goals and campaigns.
• Trend Analysis: Stay updated with industry trends, emerging tools, and best practices in email marketing and automation.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.:
• Minimum of 2 years of experience in email marketing, digital marketing, or a related role with a proven track record of successful campaigns.
• Email Marketing Tools: Proficiency in platforms such as Mailchimp, HubSpot, ActiveCampaign, Klaviyo, or similar tools.
• Copywriting Skills: Excellent written communication skills with the ability to craft engaging and persuasive email content.
• Data Analysis: Ability to interpret campaign data and translate insights into actionable improvements.
• Technical Skills: Basic understanding of HTML/CSS for email design and formatting is an added advantage.
• Attention to Detail: High level of accuracy in campaign setup, testing, and execution.
• Communication Skills: Strong collaboration and communication skills across teams.

How to Apply: Attach your CV and a cover letter detailing your experience in email marketing, including tools used and measurable results achieved

Note: We appreciate all applications, but only shortlisted candidates will be contacted.