Executive Digital Marketing

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As the Digital Marketing Executive at Grand Mercure Dubai City & ibis Styles Dubai Airport, you will be responsible for planning and executing the hotels’ digital marketing and e-commerce strategies. Your role will focus on boosting performance across direct and indirect online channels, strengthening brand presence, and enhancing digital guest experiences, all while aligning with Accor’s commercial goals and digital guidelines. You will also play a key role in supporting the hotels’ B2C business mix and driving awareness and engagement for the ALL – Accor Live Limitless loyalty program.

Key Responsibilities

• Assist in executing the hotel's digital marketing campaigns across relevant channels.
• Collaborate with internal departments (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to support commercial and promotional initiatives.
• Help implement quarterly and yearly e-commerce plans for direct and third-party platforms.
• Manage day-to-day digital marketing activities including social media, paid media, SEO/SEA, email campaigns, display advertising, influencer partnerships, and Metasearch.
• Monitor and report on campaign performance, analyzing KPIs to provide insights for optimization.
• Support content creation and ensure brand-consistent messaging across social media and digital platforms.
• Assist in CRM activities and manage third-party email marketing tools in coordination with hotel departments.
• Support revenue optimization by helping monitor rate parity and pricing accuracy across online channels.
• Contribute to digital campaigns promoting Accor's loyalty program (ALL - Accor Live Limitless) and targeted guest communications.
• Ensure content accuracy and conversion performance across OTA platforms.
• Assist in managing the hotel's online reputation on review sites and social media platforms.
• Conduct competitive benchmarking and basic market analysis to support digital marketing initiatives.
• Identify digital trends and insights to help improve engagement and performance.
• Coordinate with digital agencies and external vendors for campaign execution.
• Stay informed about emerging digital technologies and suggest potential adoption when relevant.

• Minimum 1 year of experience in digital marketing and/or e-commerce, preferably in the hospitality or retail sector.
• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
• Fluency in English (spoken and written); additional languages are a plus.
• Good understanding of digital marketing strategies, tools, analytics, and platforms.
• Practical experience with content marketing, CRM, paid advertising, and social media management.
• Strong communication and organizational skills with the ability to build positive relationships.
• Analytical and creative mindset, eager to learn and adopt new trends in digital marketing.
• Proactive, energetic, and detail-oriented, with the ability to work independently and within a team.

Guided by our purpose “Pioneering the Art of Responsible Hospitality, Connecting Cultures, with Heartfelt Care.” we empower every team member to bring their passion and creativity to life.

At Accor, we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe.

Joining the team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.

This is an exciting entry-level role with growth opportunities for a motivated applicant. Make it your next move.