Executive Sales & Marketing Head (B to C)

Job Title:

Executive Sales & Marketing Head (B2C)

Department:

Sales & Marketing

Reports To:

Chairman Assisstant / CEO / Director Sales & Marketing

Job Type:

Full-Time | Senior Management Position

Job Purpose:

The Executive Sales & Marketing Head (B2C) will be responsible for planning, leading, and executing consumer-focused sales and marketing strategies to drive unit sales, brand awareness, lead generation, and customer engagement. The role focuses on end-customers (individual buyers/investors) through digital, on-ground, and channel-based marketing activities.

Key Responsibilities:Sales Leadership (B2C)

• Develop and execute B2C sales strategies to achieve monthly, quarterly, and annual sales targets.
• Lead and manage in-house sales teams, call center, site sales staff, and customer support teams.
• Design pricing, payment plans, promotions, and offers aligned with market demand.
• Monitor daily sales performance, conversion ratios, and pipeline movement.
• Handle high-value client meetings, negotiations, and closing of key deals.
• Ensure smooth customer onboarding, documentation, and handover processes.

Marketing Strategy & Execution

• Plan and execute integrated marketing campaigns (Digital, Outdoor, Print, Events, Activations).
• Oversee digital marketing including Facebook, Google Ads, Instagram, YouTube, websites, and lead funnels.
• Coordinate branding, creatives, brochures, videos, site branding, and PR activities.
• Plan and execute product launches, roadshows, exhibitions, and open house events.
• Ensure strong brand positioning and consistency across all customer touchpoints.

Lead Generation & CRM

• Build and optimize lead generation systems (digital ads, walk-ins, referrals).
• Implement and manage CRM systems for lead tracking, follow-ups, and reporting.
• Improve lead-to-conversion ratios through structured follow-ups and sales scripts.
• Analyze customer data and feedback to enhance sales strategies.

Market Research & Customer Insights

• Conduct market research, competitor analysis, and consumer behavior studies.
• Identify new opportunities, customer segments, and emerging market trends.
• Align product offerings with customer expectations and affordability levels.

Team Management & Training

• Recruit, train, and mentor sales and marketing teams.
• Set KPIs, sales targets, and performance benchmarks.
• Conduct regular training sessions on sales techniques, objection handling, and customer psychology.
• Ensure discipline, motivation, and performance accountability within teams.

Reporting & Coordination

• Prepare daily, weekly, and monthly sales & marketing reports.
• Coordinate with construction, finance, legal, and customer care departments.
• Present performance updates and strategic recommendations to top management.

Required Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, Sales, or related field.
• Certifications in Digital Marketing or Sales Management will be an advantage.

Experience Requirements:

• 8–12+ years of experience in B2C sales & marketing, preferably in:
• Real Estate
• Property Development
• Retail / Mall Management
• Consumer Projects
• Proven track record of achieving sales targets and scaling B2C operations.

Key Skills & Competencies:

• Strong B2C sales leadership and negotiation skills
• Digital marketing & performance marketing expertise
• CRM & sales analytics knowledge
• Strategic thinking with execution capability
• Excellent communication & presentation skills
• Customer-centric mindset
• Team leadership and decision-making abilities

KPIs & Performance Metrics:

• Sales target achievement (%)
• Lead conversion rate
• Cost per lead (CPL)
• Customer acquisition & retention
• Campaign ROI
• Brand awareness & footfall growth

Compensation & Benefits:

• Competitive salary
• Sales commissions & performance bonuses
• Career growth within SRS Group of Companies

Job Type: Full-time

Work Location: In person