Executive Social Media

POSITION’S OBJECTIVE: (Brief on position’s objective)

Coordinate & further marketing objectives in the domain of Social Media Platforms as relevant to Brand & Business.

Strong Focus on “Beating the Platforms Algorithm” using Organic Techniques – SEO based content, Keywords, Alt Text, #s and other Best Practices plus

Role will also require coordination within B&M and with Product/Design, B2C & Markets Teams

KEY RESPONSIBILITIES:

• Social Media Calendar Structure in alignment with Master Campaign Calendar & Brand Objectives
• Communication & Content Rollout as per Social Media platforms targeted in alignment with Campaign/Brand Pillar Strategy
• Adherence to timelines for content rollout including scheduling
• Research, plan and rollout out content curated for Instagram, Facebook, Youtube, Pinterest and LinkedIn with long-term success objectives
• Analyze the impact of a social media campaign w.r.t pre-defined KPIs
• Track results, analyze statistics and keep an eye out for new online marketing opportunities
• Strong Coordination with In-House Copy and Creative Team
• Ensure timely/accurate performance analysis and reporting of specific campaigns & initiatives
• Platform specific engagement, campaigns, contests & promotions
• To be able to build a strong relationship within the department and for this; be flexible, preserve confidentiality and work in a team as well as an individual contributor.

Years of Experience:

3-4 Yrs. Exp. in the area of Social Media and SEO Management

Education:

MBA in Marketing plus Certification/ Diploma in Social Media/Digital Marketing Courses/SEO and Social Media Platform Knowledge

KNOWLEDGE& SKILLS:

• Social Media Marketing – showcase knowledge of Best Practices that consistently overcome respective platforms algorithmic limitations
• Content Creation& Development for successful Social Media Campaigns
• Content Performance & Measurement
• Basic business knowledge on CPG categories
• Digital Media Planning

Interested candidates please share resume at reena.bhadouria@fabindia.net