Expert, Nike Kids Brand Management, Global

Become a Part of Nike

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game!

Nike exists to innovate and serve athletes.

The Global Kid’s Brand Management Team is the marketing function responsible for leading and driving global plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every (kid) athlete*.

Who we are looking for

Nike is looking for an Experienced Brand Expert to join their Kid’s Team. The role involves leading global marketing plans to serve the brand and business specific for Kids. The candidate will be responsible for understanding youth culture and sports, leading seasonal brand plans, leading a cross-functional marketing team, and collaborating with other teams within Nike.

What you will work on

If this is you, you’ll be responsible for but not limited to:

• Obsessing Kids Culture with a specific focus on Sport.
• Understanding the Consumer at a deep level inclusive of their motivations, passions and connectivity to sport to inspire aspirational storytelling and concepts.
• Partner with the Senior Director to build long term brand plans that build and deepen Nike’s relationship with kids and adults.
• Leading a cross functional marketing team to inspire world class storytelling and consumer journeys taking the brand and consumer somewhere new.
• Launching new product innovation and driving key partnerships (i.e. LEGO, etc).
• Leading Seasonal Marketing Plans that position Nike as the top brand in Kid’s Sport.

Who you will work with

You will be reporting to the Sr. Director of Global Brand Management, Kids. You will work closely with Global and Geo Brand Marketing and Business Teams to ensure that strategy and resources serve the brand and business.

What you bring

• Minimum of 8 years of experience in brand marketing or related experience with a deep understanding of youth culture, the kid’s consumer, and media landscape.
• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
• Demonstrated genuine passion and deep understanding for inspiring and enabling kids + sports
• Proven ability to drive and deliver results.
• Expertise through the lens of digital engagement, content and narrative building for kids & adults both on and off platform is also preferred.
• (Internal Only) Deep understanding of Nike’s brand standards and how to translate them to industry leading work.
• Demonstrated ability to collaborate with a wide range of partners across cultures, ranges of ability, genders, ethnicities, and races.
• Experience influencing a team of high-performers through fast-paced change and ambiguity.
• Experience influencing leadership, teams and functional counterparts to get results in a balanced way.
• Excellent verbal and written communication skills including: meeting facilitation and presentation
• Ability to travel (up to) 20%

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.