External Marketer LTC

Job Summary:

We are seeking a dynamic and relationship-driven External Marketer to promote our long-term care facility and build strong referral networks within the community. This role is responsible for increasing census through strategic outreach to hospitals, physicians, case managers, and community organizations.

Robust benefits package including:

Comprehensive Medical

• Health insurance at low cost with open network - choose any doctor!

• Dental

• Vision

• PHMP wellness plan w/ Free unlimited telemedicine that also increases take home pay!

• Huge offering of voluntary benefits (AFLAC) including life, disability, indemnity, etc

• All-inclusive (PTO) package – take time off when YOU want

• DAILY PAY

• 401k

• Many more employee perks and discounts!

• Weekly and monthly employee appreciation events. We love to celebrate our team!

• FUN and Friendly Work Environment - GREAT leadership team!

• Supportive Staffing Ratios

• Key Responsibilities:

• Develop and maintain relationships with referral sources including hospitals, discharge planners, physicians, and assisted living communities

• Conduct regular in-person visits to healthcare providers and community partners

• Promote facility services, programs, and specialties to drive admissions

• Identify and pursue new business opportunities within the local market

• Coordinate and attend networking events, health fairs, and community outreach initiatives

• Track referral activity and maintain accurate records in CRM systems

• Collaborate with admissions and clinical teams to ensure smooth patient transitions

• Stay informed on industry trends, competitors, and market conditions

• Meet or exceed monthly and quarterly census growth targets

Qualifications:

• Bachelor’s degree in Marketing, Healthcare Administration, or related field (preferred)

• 2+ years of marketing, sales, or business development experience (healthcare preferred)

• Strong knowledge of long-term care, skilled nursing, or post-acute services

• Excellent communication, presentation, and interpersonal skills

• Proven ability to build and maintain professional relationships

• Self-motivated with strong organizational and time management skills

• Valid driver’s license and willingness to travel locally

Key Skills:

• Relationship building & networking

• Sales and negotiation

• Strategic thinking

• Problem-solving

• Customer service orientation

• CRM and data tracking

Performance Metrics:

• Increase in facility census/admissions

• Number of active referral sources

• Conversion rate of referrals to admissions

• Community engagement and event participation