Field Sales Executive

About the Role

We are looking for a results-driven Field Sales Executive to drive new business growth within Abu Dhabi’s hospitality market. This role focuses on acquiring restaurants, cafés, QSRs, and hospitality groups through direct, in-person sales activity.

You will own the full sales cycle within your assigned territory and be responsible for achieving defined revenue and pipeline targets.

Key Responsibilities

Territory Development

• Identify and target high-potential hospitality accounts in Abu Dhabi
• Execute structured field prospecting plans and venue visits
• Build and maintain a strong, qualified sales pipeline

Lead Generation & Qualification

• Generate leads through field outreach, referrals, and networking
• Qualify prospects by assessing needs, decision-making structure, and budget

Sales Cycle Management

• Manage the full sales process from first contact to contract signing
• Conduct discovery meetings with owners, marketing teams, and IT stakeholders
• Present SaaS solutions aligned to client needs
• Negotiate commercial terms within approved pricing frameworks
• Coordinate with internal teams for technical or commercial support

Revenue & KPI Ownership

• Achieve monthly and quarterly revenue targets
• Maintain strong pipeline coverage ratios
• Ensure accurate CRM updates and forecasting

Market Intelligence

• Provide insights on competitors and market trends
• Submit weekly activity and forecast reports

Key Performance Indicators (KPIs)

• Monthly Recurring Revenue (MRR) signed
• Number of new accounts closed
• Pipeline value generated
• Conversion rates (meeting → opportunity → close)
• Field activity levels
• CRM accuracy and forecast reliability

Requirements

Minimum Qualifications

• 3–5 years of B2B sales experience in Abu Dhabi
• Proven experience selling SaaS solutions to hospitality businesses
• Strong track record of meeting or exceeding revenue targets

Core Competencies

• Strong negotiation and closing skills
• Structured pipeline management
• Excellent stakeholder engagement
• High personal accountability
• Professional communication and presentation skills

Preferred

• Existing network within Abu Dhabi hospitality sector
• Experience selling POS, CRM, loyalty, or hospitality tech solutions
• Exposure to integrator or reseller-led sales models

What We Offer

• Competitive salary + performance-based incentives
• High-growth environment
• Autonomy in managing your territory
• Opportunity to work with leading hospitality brands

Job Type: Full-time

Pay: AED10,000.00 - AED12,000.00 per month

Application Question(s):

• How many years of B2B sales experience do you have in Abu Dhabi?
• Have you sold SaaS solutions to hospitality businesses before?
• Do you have valid driving license?