Food Service / HoReCa Sales Executive

Overview

We are looking for a dynamic and results-driven Food Service / HoReCa Sales Executive to join our growing team in the UAE. The ideal candidate will have strong experience in the food service channel, with an established network within hotels, restaurants, cafés, and catering companies.

This role focuses on developing new business opportunities, managing key customer relationships, and driving sales growth across the HoReCa sector.

Company Description

Orsa Trading, based in Dubai, is a trusted distribution and sourcing partner serving the UAE and the broader GCC region, with extended reach across the Middle East, Africa, and West Asia. The company provides comprehensive solutions including distribution, logistics and warehousing, merchandising, e-commerce enablement, and marketing support. With a focus on creating tailored route-to-market solutions, Orsa Trading ensures optimal product availability, visibility, and commercial performance for its partners. Through collaboration with brands and retailers, Orsa Trading delivers high-quality products and experiences to consumers while fostering sustainable growth for its trusted partners.

Key Responsibilities

• Develop and manage relationships with hotels, restaurants, cafés, and catering companies (HoReCa) across the UAE
• Identify and develop new business opportunities and accounts within the food service channel
• Achieve monthly and annual sales targets and contribute to overall business growth
• Present and promote company products to chefs, purchasing managers, and F&B teams
• Conduct product presentations, menu placement initiatives, and tastings when required
• Monitor market trends, competitor activity, and pricing developments
• Maintain regular sales reporting and pipeline updates
• Coordinate with internal teams to ensure smooth order processing, delivery, and customer satisfaction
• Support promotional activities, product launches, and trade events

Requirements

• Bachelor's degree in Business, Hospitality, Food Science, or a related field
• Minimum 3 years of experience in the UAE HoReCa / food service channel
• Strong network within hotels, restaurants, and catering companies in the UAE is highly preferred
• Excellent communication, negotiation, and relationship-building skills
• Ability to work independently and achieve sales targets in a competitive market
• Strong organizational and reporting skills
• Valid UAE driving license

Preferred Qualifications

• Previous experience selling food products or ingredients to hotels and restaurants
• Experience presenting products to chefs and kitchen teams
• Background in culinary arts or professional kitchen experience is considered a strong advantage
• Experience working with imported or specialty food brands

What We Offer

• Competitive salary + sales incentives
• Performance-based bonus structure
• Opportunity to grow within a fast-expanding food distribution company
• Exposure to international food brands and premium products

If you are passionate about food, hospitality, and building long-term client relationships in the HoReCa sector, we would love to hear from you.

Please note:Only candidates with relevant UAE HoReCa sales experience will be considered.