Fractional CMO - Finance

Fractional CMO – Financial Services / Payments

CJAM Marketing helps hire great talents for businesses. Please do not reach out to CJAM Marketing directly. Submitted applications will be reviewed on Indeed.

About the Company
A $24M financial services organization operating two business units:

• ACH Verification Business (60–70% of revenue), serving high-volume ACH users with verification, routing, and compliance solutions.
• Payment Processor Business, focused on partner-driven payment processing for collections, auto finance, housing authorities, and software platforms.

Role Overview

Seeking a hands-on Fractional CMO with deep experience in financial services, payments, or compliance. This role requires a strategic leader who can build clear, separate go-to-market plans for both business units and drive execution, not a generalist marketer.

Key Responsibilities:
ACH Verification Business

• Audit and scale digital channels (Google Ads, SEO, LinkedIn, Instantly/Clay cold outbound).
• Improve targeting, campaign structure, landing pages, and testing frameworks.
• Strengthen competitive positioning and manage specialized vendors.

Payment Processor Business

• Build a structured partner marketing and conference strategy.
• Define pre-event, in-event, and follow-up workflows.
• Implement CRM processes, nurture sequences, and relationship-driven systems.

Marketing Leadership

• Set quarterly/annual plans, KPIs, and budgets.
• Establish foundational marketing systems and reporting.
• Provide clear communication and accountability to eliminate guesswork.

Requirements

• 5+ years marketing leadership in payments, fintech, or compliance-focused B2B environments.
• Proven ability to scale both digital demand gen and partner/conference-driven marketing.
• Strong analytical, strategic, and execution skills.
• Experience selecting and managing specialized vendors.

Success Looks Like

• Clear, differentiated GTM plans for both business units.
• Scaled digital acquisition for ACH Verification.
• A repeatable partner + conference marketing engine for Payment Processing.
• Predictable pipeline, improved efficiency, and clear reporting.

Job Type: Part-time

Pay: $8,000.00 - $12,000.00 per month

Application Question(s):

• Number of years worked as a Fractional CMO
• Do you have experience in the Financial industry?

Work Location: Remote