Franchise Sr Manager

Overview

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PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️ and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

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Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com

Overview:

Develop a sustainable franchise business for East, South West, and Central KSA

Franchise Manager – This incumbent leads end-to-end franchise management for the largest bottlers in the MENA Region ABP, ABC, and AQS, ensuring alignment on strategic initiatives, driving performance across Modern Trade, Traditional Trade, and Out-of-Home channels, and translating global brand platforms into local execution. Setting priorities, oversees annual planning and monthly action tracking, and acts as the primary strategic interface between PepsiCo and the bottler.

The Franchise Manager is also responsible for driving Franchise Governance based on the 9FF principles in collaboration with ABP/ABC/AQS.

Responsibilities

• Lead strategic planning and execution alignment with bottlers – Decision making
• Deliver volume and share targets through collaborative action plans – Execution
• Drive channel-based strategy for Modern Trade, Traditional Trade, and Eateries – Decision making
• Oversee the local deployment of global platforms (e.g., Football, Meals) – Execution
• Align on monthly KPIs and lead performance tracking – Decision making
• Manage innovation rollout with bottler and category teams – Consultation
• Build commercial capability and influence bottler organizational structure – Consultation
• Optimize spend allocation across consumer promotions and customer investments – Decision making
• Drive route-to-market optimization initiatives – Decision making
• Partner with supply chain and demand planning teams for execution excellence – Execution
  
  

Qualifications

Experience and Qualification

• Sales and Marketing experience with FMCG companies with a minimum experience of 10+ years
• MBA from Premier institute would be preferred
  
  

Attitudinal/ Behavioral

• Strong commercial leadership with franchise management expertise
• Strong channel strategy and revenue management knowledge
• Strong marketing background
• P&L management and financial acumen
• Stakeholder management and influencing capability
• Strategic thinking with agility
• Strong leadership and people development skills
• Problem-solving and decision-making under pressure
• Collaboration and cross-functional alignment expertise
• Communication excellence for senior-level discussions