Front-End Developer (Optimizely + Lit + CMP & Personalization)

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We have an urgent requirement for Front-End Developer (Optimizely + Lit + CMP & Personalization) for one of our client based in Abu Dhabi UAE, (PWFH)

Customize Optimizely CMS features (content types, blocks, workflows).-- Must

Implement integrations with CMP (Content Marketing Platform) for content planning and publishing.-- Must

Develop APIs to connect CMP with CMS, CRM, and DAM systems.-- Must

Responsibilities

Build and maintain user interfaces for Optimizely CMS using Lit (Web Components).
Integrate with Optimizely CMP APIs to display content from DAM.
Implement personalized UI components consuming Content Recommendation APIs.
Ensure event tracking for personalization (clicks, views, conversions).
Collaborate with back-end developers to deliver headless and hybrid experiences.
Optimize front-end performance for personalization-driven content.
Ensure responsive, accessible, and SEO-friendly implementation.

Required Skills

Proficiency in HTML5, CSS3, JavaScript, TypeScript.
Hands-on experience with Lit framework and Web Components.
Familiarity with Optimizely Content Delivery API, CMP APIs, and Personalization APIs.
Understanding of event tracking frameworks and integration with analytics tools.
Experience implementing A/B tests and personalized UI variations.
Strong knowledge of SEO, accessibility (WCAG), and UX best practices.
Experience with Azure DevOps, CI/CD pipelines.

Skills: optimizely,cmp,cms

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