General director | business development

Role Summary

This role leads the business and operational side of the brand. You will own the roadmap for retail, partnerships, production, and growth. Working closely with the founder, you will translate creative ideas into structured rollouts, sustainable systems, and regional expansion.

Key Responsibilities

1. Business Strategy & Expansion

• Translate the creative vision into business roadmaps
• Plan and implement market expansion (UAE, KSA, Europe, Asia)
• Lead digital and physical retail strategies (Shopify, events, pop-ups)
• Support brand positioning and storytelling in each new region

2. Sales & Distribution

• Build wholesale and DTC strategies
• Manage pricing, markup models, and delivery terms
• Cultivate relationships with concept stores, buyers, and platforms

3. Partnerships & PR Oversight

• Liaise with PR agencies regionally (Dubai, KSA, China, Europe)
• Lead collaboration proposals and brand decks
• Oversee launches, pop-ups, and capsule activations

4. Operations & Team Management

• Build internal team structure (marketing, studio, production)
• Align calendars for launches, events, and production
• Track inventory, logistics, and studio operations

5. Financials & Reporting

• Set and track annual budgets
• Monitor monthly performance and P&L

• • Analyze performance across categories and regions