General Manager

Role Overview

The General Manager will be responsible for overseeing the overall performance, operations, profitability, and growth of the company. This role requires a strong leader who can manage daily business operations while also driving strategic planning, team performance, financial results, customer experience, and business development.

The ideal candidate should be commercially minded, highly organized, people-oriented, and capable of leading a growing business with structure, accountability, and clear operational standards.

Key Responsibilities1. Business Leadership & Strategy

• Lead the overall direction and day-to-day management of the business.
• Develop and implement business strategies aligned with the company’s goals.
• Work closely with ownership / senior leadership to define growth plans, priorities, and performance targets.
• Identify opportunities for expansion, operational improvement, revenue growth, and cost optimization.
• Translate company vision into clear action plans for all departments.

2. Operations Management

• Oversee all daily operations across departments, branches, outlets, or business units.
• Ensure smooth coordination between operations, finance, HR, sales, procurement, and administration.
• Establish and monitor standard operating procedures, workflows, and reporting systems.
• Ensure service quality, productivity, efficiency, and consistency across the business.
• Resolve operational issues quickly and professionally.

3. Financial Performance & Profitability

• Manage budgets, revenue targets, expenses, cash flow, and profitability.
• Monitor sales performance, cost control, margins, and financial KPIs.
• Review monthly financial reports and take corrective action where needed.
• Support pricing, purchasing, procurement, and cost-saving initiatives.
• Ensure business decisions are commercially sound and financially sustainable.

4. Team Leadership & People Management

• Lead, supervise, and support department heads and key team members.
• Set clear objectives, KPIs, and accountability standards for all departments.
• Build a professional, motivated, and performance-driven culture.
• Conduct regular management meetings and performance reviews.
• Support recruitment, training, succession planning, and employee development.

5. Sales, Growth & Business Development

• Drive revenue growth through sales initiatives, partnerships, client relationships, and market opportunities.
• Support the development of new business channels, services, products, or locations.
• Monitor market trends, competitors, and customer needs.
• Build and maintain strong relationships with clients, suppliers, partners, landlords, and stakeholders.
• Represent the company professionally in business meetings and negotiations.

6. Customer Experience & Brand Standards

• Ensure high standards of customer service and brand experience.
• Monitor customer feedback, complaints, and satisfaction levels.
• Implement improvements to enhance service quality and customer loyalty.
• Ensure all teams understand and deliver the company’s brand values.
• Maintain consistency in presentation, communication, and service delivery.

7. Systems, Reporting & Accountability

• Implement clear reporting structures and business performance dashboards.
• Track operational, financial, sales, HR, and customer service KPIs.
• Present regular updates and reports to ownership / senior management.
• Ensure accurate recordkeeping, documentation, and internal controls.
• Use data to support decision-making and performance improvement.

8. Compliance & Risk Management

• Ensure the company complies with applicable laws, regulations, licenses, contracts, and internal policies.
• Oversee health, safety, hygiene, labor, and operational compliance where applicable.
• Identify business risks and implement preventive measures.
• Ensure company assets, reputation, and resources are protected.
• Coordinate with legal, finance, HR, and external advisors when required.

9. Procurement, Suppliers & Cost Control

• Oversee supplier relationships, purchasing strategies, and contract negotiations.
• Ensure procurement supports quality, cost efficiency, and business continuity.
• Monitor inventory, wastage, stock control, and purchasing performance where applicable.
• Approve major purchases and vendor agreements according to company policy.

10. Expansion & Project Management

• Lead or support new openings, new concepts, new departments, or expansion projects.
• Coordinate timelines, budgets, contractors, suppliers, recruitment, and launch plans.
• Ensure projects are delivered on time, within budget, and according to company standards.
• Support feasibility studies, market research, and business planning for new opportunities.

Required Qualifications

• Bachelor’s degree in Business Administration, Management, Hospitality Management, Finance, or a related field.
• Minimum 8–12 years of professional experience, with at least 3–5 years in a senior management or general management role.
• Strong background in operations, finance, team leadership, sales, and business development.
• Experience in retail, hospitality, F&B, catering, consumer goods, or service-based businesses is preferred.
• Strong understanding of budgeting, P&L management, cost control, and business KPIs.
• Excellent leadership, communication, negotiation, and decision-making skills.
• Ability to manage multiple departments and priorities in a fast-paced environment.
• Strong problem-solving skills and a hands-on management style.
• Proficiency in Microsoft Office, reporting tools, and business management systems / ERP systems.

Key Skills & Competencies

• Strategic thinking
• Leadership and team management
• Commercial awareness
• Financial acumen
• Operations management
• Sales and business development
• Problem-solving and decision-making
• Communication and negotiation
• Customer-focused mindset
• Organizational planning
• Accountability and ownership
• Process improvement
• Crisis management
• Results-driven mindset

Preferred Industry Experience

The ideal candidate will have experience in one or more of the following sectors:

• Retail
• Hospitality
• Food & Beverage
• Catering
• Restaurants / cafés
• FMCG
• Service-based businesses
• Multi-branch or multi-department operations

Performance KPIs

The General Manager’s performance may be measured through:

• Revenue growth
• Profitability and margin improvement
• Cost control and budget adherence
• Operational efficiency
• Customer satisfaction
• Employee productivity and retention
• Sales targets achievement
• Successful project execution
• Compliance with company standards
• Improvement in systems, processes, and reporting
• Business expansion or new opportunity development

Ideal Candidate Profile

The ideal General Manager is a strong business leader who can balance strategy with hands-on execution. They should be able to manage people, numbers, operations, clients, and growth opportunities with professionalism and accountability.

They should not only maintain the business but actively improve it by introducing structure, performance systems, cost controls, stronger teams, better service standards, and new growth opportunities.

Pay: RO1,800.000 - RO2,200.000 per month

Work Location: In person