Google Ads Expert

Key Responsibilities

1. Campaign Management

• Create, manage, and optimize Google Search, Display, Video, and Shopping campaigns.
• Conduct keyword research, competitor analysis, and audience segmentation.
• Write engaging ad copy and ensure high ad relevance and Quality Score.

2. Performance Optimization

• Monitor campaign performance (CTR, CPC, ROAS, Conversions, CPA).
• Adjust bids, keywords, targeting, and creatives to improve results.
• Conduct A/B testing for ads, landing pages, and bidding strategies.

3. Budget & Strategy

• Develop effective PPC strategies aligned with business goals.
• Manage daily/monthly budgets and prevent overspending.
• Identify opportunities to scale campaigns profitably.

4. Reporting & Analysis

• Generate detailed performance reports with insights and recommendations.
• Track conversions through Google Analytics, Tag Manager, and conversion tracking tools.
• Evaluate ROI and propose improvements.

5. Collaboration

• Coordinate with marketing, design, and sales teams for landing pages and creatives.
• Provide guidance on improving user experience and funnel performance.

Job Type: Full-time

Pay: Rs70,000.00 - Rs120,000.00 per month

Work Location: In person