Google Ads Manager – Paid Search, Display & Performance Max

About the Role

We are hiring an experienced Google Ads Specialist / PPC Expert to fully manage, optimize, and scale high-performance Google Ads campaigns across Search, Display, Shopping, Performance Max, and Video Ads. The ideal candidate has strong hands-on expertise in performance marketing, lead generation, e-commerce advertising, and large-budget campaign management with proven ROI.

This role requires deep knowledge of PPC advertising, Google Ads strategy, conversion optimization, A/B testing, and full-funnel performance management.

Key Responsibilities

• Manage end-to-end Google Ads campaigns across Search, Display, Shopping, Performance Max (PMax), YouTube/Video, and Remarketing.
• Develop data-driven PPC strategies to maximize ROAS, conversions, CPL goals, and lead generation quality.
• Conduct detailed keyword research, negative keyword setup, audience targeting, and competitor analysis to improve campaign efficiency.
• Perform daily optimization through bidding strategies, ad copy testing, audience segmentation, feed optimization, and landing page alignment.
• Manage and scale high-budget campaigns ($50K+ per month) with a strong focus on performance growth and cost optimization.
• Implement accurate conversion tracking using GA4, GTM, enhanced conversions, and offline conversion tracking.
• Identify new opportunities for scaling campaigns including remarketing funnels, custom intent audiences, and search demand trends.
• Build insightful PPC performance reports, dashboards, and data-driven recommendations for continuous improvement.
• Collaborate with SEO, design, and content teams to enhance landing page experience and increase conversion rates.

Required Skills & Experience

• 4+ years of hands-on Google Ads & PPC campaign management experience.
• Proven success managing large budgets ($50K+/month) with measurable ROI improvements.
• Advanced knowledge of Search Ads, Display Ads, Shopping Ads, Performance Max, YouTube Ads, and Discovery campaigns.
• Strong experience with GA4, Google Tag Manager, enhanced conversions, and full-funnel tracking setup.
• Expertise in bidding strategies, quality score optimization, ad copywriting, feed management, and attribution models.
• Strong analytical mindset with the ability to turn data into strategic decisions.
• Google Ads Certifications (Search, Display, Shopping, Video, Measurement) preferred.
• Experience in eCommerce, lead generation, remarketing funnels, and performance marketing tools is a plus.

What We Offer

• Opportunity to work on large-scale, high-budget international PPC campaigns.
• A performance-driven environment with freedom to test, optimize, and innovate.
• Competitive salary with clear growth opportunities based on performance and ROI impact.

Job Type: Full-time

Pay: ₹11,148.18 - ₹45,373.11 per month

Benefits:

• Provident Fund

Work Location: In person