Google Ads Specialist

Peak Capital is seeking a part-time, remote Google Ads Specialist to provide services as a 1099 contract worker. As a Google Ads Specialist, you will be instrumental in driving online marketing strategies through effective management of Google Ads campaigns for 4 companies under the Peak Capital Company umbrella.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns across various platforms (Search, Display, Shopping, Video).
• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategy.
• Write compelling ad copy and optimize landing pages for conversion.
• Monitor campaign performance and adjust bids, targeting, and creatives to maximize ROI.
• Analyze data and generate performance reports with actionable insights.
• Stay up-to-date with the latest trends and best practices in PPC and digital marketing.
• Collaborate with the content, design, and web development teams to align campaign goals with broader marketing initiatives.
• Manage budgets and forecast monthly ad spend and performance.

Qualifications:

• Proven experience managing Google Ads campaigns (2+ years required).
• Google Ads Certification beneficial.
• Proficiency with Google Analytics, Google Tag Manager, and other PPC tools.
• Strong analytical skills and experience with A/B testing and conversion rate optimization.
• Ability to manage multiple campaigns and deadlines simultaneously.

Preferred Skills:

• Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads).
• Familiarity with SEO and how it integrates with paid search.
• Experience in e-commerce or lead generation campaigns.

Job Type: Contract

Pay: $20.00 per hour

Experience:

• Google Ads: 3 years (Required)

Work Location: Remote