Google Ads Specialist

Company: Forgotten Women

Location: Bahria Town Phase 8, Rawalpindi

Job Type: Full-Time (Onsite)

Working Hours: Monday to Friday, 11 AM – 7 PM

Salary: PKR 80,000 – 100,000 per month (depending on experience)

How to Apply

Apply through the form below:

https://forms.gle/LAQDXrfkzpih7eKb7

About the Role

We are looking for a results-driven Google Ads Specialist who can take full ownership of our paid campaigns from planning and execution to optimization and reporting.

You will play a key role in driving fundraising and awareness campaigns through high-performing digital advertising. The ideal candidate combines strong analytical skills with a performance-focused mindset.

Graphic design skills are preferred to support ad creatives and improve campaign performance.

What You’ll Do

• Plan and manage Google Ads campaigns (Search, Display, YouTube, Performance Max)
• Optimize campaigns to improve CTR, conversions, CPC, and overall ROI
• Conduct keyword research, audience targeting, and campaign structuring
• Set up and manage conversion tracking and event tracking
• Analyze performance data and make data-driven optimization decisions
• Create and maintain performance dashboards and reports (Looker Studio)
• Run A/B tests on ads, creatives, and landing strategies
• Manage budgets effectively and scale high-performing campaigns
• Support fundraising and awareness campaigns through paid ads
• Collaborate on or create ad visuals and creatives when needed

What We’re Looking For

• Proven experience in Google Ads / PPC campaign management
• Strong understanding of campaign optimization, bidding strategies, and performance metrics
• Experience with Google Looker Studio, Google Analytics, and Tag Manager for data tracking and reporting
• Good understanding of audience targeting, remarketing, and campaign structuring
• Graphic design skills (preferred)
• Analytical mindset with strong attention to detail
• Ability to work independently and meet deadlines

Nice to Have

• Google Ads Certification
• Basic knowledge of SEO / SEM
• Experience with tools like SEMrush, SpyFu, or similar

Why Join Us

• Work on meaningful campaigns supporting vulnerable women globally
• Be part of a mission-driven and growing team
• Opportunity to build a strong performance marketing portfolio

For any questions regarding the application process, please feel free to reach out at Arshia@forgottenwomen.org

Pay: Rs80.00 - Rs100.00 per month

Application Question(s):

• Have you filled out the Google Form provided in the job description?

(Applications without completing the form will not be considered.)

If not, please complete it using the link below:
https://forms.gle/LAQDXrfkzpih7eKb7

• Are you able to commute daily to our office located in Bahria Town Phase 8, Rawalpindi?(Mon to Fri / 11am to 7pm)

Work Location: In person