You will lead the journey from "Concept to Shelf," designing premium retail environments (Experience Centers, Expo booths) and managing full-funnel digital assets. You will also own and curate our Regional Brand Library, ensuring all partners and distributors have access to the latest localized blueprints and campaign assets.
Key Responsibilities
1. Retail Excellence & POSM (The Physical Experience)
- 3D Design & Engineering: Develop high-fidelity 3D mockups for our 3-Tier POSM program (Experience Centers, Window Displays, Top-Shelf Glorifiers, and End-Cap Panels).
- Technical Blueprints: Create detailed CAD/technical drawings (dimensions, material specs) to be shared with regional partners for local implementation.
- Exhibitions: Lead the design and visual strategy for major events like the Baby Expo, managing the booth lifecycle from mockup to on-site vendor follow-up.
- Vendor Management: Liaison with fabrication vendors to ensure production quality, lighting, and finishes meet global premium standards.
2. 360° Campaign & Digital Assets (The Digital Experience)
- Multi-Channel Creative: Produce full asset kits for 360° campaigns, including Meta, Google, and Snapchat ads, tailored for the Middle East, Africa and CIS markets.
- B2B Strategy: Design high-stakes executive presentations for summits, retail pitches, and annual marketing strategy reviews.
- Localization: Ensure all global assets are expertly adapted into bilingual (Arabic/English) formats, maintaining brand integrity across languages.
3. Asset Management & Brand Library
- Library Ownership: Build and maintain the Centralized Brand Library. You will be responsible for keeping all master files, blueprints, and campaign kits organized and up-to-date.
- Partner Support: Act as the point of contact for regional distributors, providing them with the customized design assets needed for their specific markets.
Required Technical Skills
- 3D Design & Rendering: Expert proficiency in SketchUp + V-Ray, 3ds Max, or Blender. (Must be able to render realistic retail lighting and textures).
- Adobe Creative Cloud:
- Photoshop & Illustrator: Expert level for high-end retouching and vector-based POS production.
- InDesign: For brand guidelines and multi-page presentations.
- After Effects: Proficiency in creating motion graphics for social media and in-store digital screens.
- Technical Drafting: Proficiency in AutoCAD or similar software for vendor-ready technical drawings.
- Presentations: Advanced mastery of Microsoft PowerPoint for executive-level storytelling.
- Bilingual Advantage: Experience working with Arabic typography and right-to-left design layouts is a significant plus.
Job Type: Full-time
Pay: AED4,000.00 - AED5,000.00 per month