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Graphics Specialist I

General Statement of Job

The purpose of this position is to provide graphic materials for the City under the general direction of the Department Director or designee. Employees in this classification perform advanced computer design functions. Position is responsible for identifying design requirements, manipulating designs to reflect the theme of the project, producing designs rapidly to minimize production costs, maintaining accurate and organized records and files on design and production services, and other office support duties.

Essential Functions

The following knowledge, skills, and abilities, as outlined herein, are intended to be representative of the type of tasks performed within this position. They are not listed in any order of importance. The omission of specific statements of the duties or functions does not exclude them from the position if the work is similar, related, or a logical assignment for this description. Other duties may be required and assigned.

Conceptualizes, designs, and produces all print/web media. Manages Twitter, Facebook, the city’s website, and other social media. This includes branding, logo design, brochures, posters, print ads, direct mail, email campaigns, signage and web-related media.

Manages print production, carrying the graphics/marketing through to completion, and performs press approvals as needed.

Assists with website and social media design and placement.

Manages other vendor relationships, which include illustrators and photographers; places orders as needed.

Maintains all design and social media archive files.

Assists with photo shoots including archiving photos.

Attends night, evening, and weekend functions and special events as required; assists with Special Events coordination.

Focuses on marketing for the City of Lauderhill; will be assigned projects as needed.

Performs administrative duties and compiles data for special projects or reports as assigned.

Operates a variety of office equipment, such as facsimile machines, computer terminals, postage machine, copy machines and other peripheral equipment.

Performs other duties as assigned.

Employees assigned to Social Media duties will be responsible for the following functions:

Directs video production and postproduction for social media posts and manages all digital content to ensure they align with the City’s strategic plan initiatives.

Directs the development, implementation, and evaluation of social media strategies and policies for all City Departments.

Plans and develops the monthly content strategy for the City’s social media platforms; creates and manages the editorial (social media) calendar.

Reviews and analyzes analytics to determine the best time to post across all social media channels; exercises discretion in approving content, setting editorial direction, and determining crisis communication responses.

Develops and designs post concepts; writes scripts for videos and animations; creates the project timeline.

Develops the concept of static images, reels, and stories tailored for each platform.

Schedules posts; creates content library; creates reels.

Plans, develops, and executes organic and paid social media campaigns.

Develops weekly, monthly, and annual social media reports. Tracks and reports KPIs and social media performance; analyses results of running campaigns and organic posts.

Writes content; ensures the City’s voice, mission, and purpose of translated into clear and concise messaging.

Ensures all messages are responded to in a timely manner; redirects the information to the corresponding area; classified the information to provide appropriately vetted feedback.

Focuses on actions to ensure the growth of the City’s social media channels.

Creates and manages vanity URLs for multiple digital uses.

Builds and maintains relationships with community leaders, City businesses, and other partners to create cross-promotions for services.

Develops content created for campaigns.

Maintains current knowledge on latest social media trends and stat-of-the-art technology, such as new algorithms, features, and platforms.

Interprets media/communication administrative rules and policies and recommends new and improved programs and/or technologies to manage educational media/communication administration effectively.

Manages, coordinates, and executes video streaming during live events.

Manages and reconciles social media budget for social media campaigns and influencers.

Leads and develops creative social media campaigns for special projects to generate brand awareness and audience growth, including Facebook, Instagram, X, and YouTube ads.

Advises the Communications Administrator, City Manager, and Department Heads on social media best practices, risk mitigation, and strategic opportunities.

Performs other duties as assigned.

Minimum and Preferred Qualifications

High school diploma or GED; AND
One (1) year of graphic design experience; AND
Certificates in Graphic Design Programs; AND
Strong skills in Adobe Creative Suite, Microsoft Office, In Design, Vision Web Design,Dreamweaver, and Photo Shoppe Illustrator; AND
Valid State of Florida Driver’s License.

If no applicants meet the minimum qualifications, an equivalent combination of education, training, experience, and preferred qualifications may be considered.

Supplemental Questions
Please be sure to answer all supplemental questions thoroughly and completely. Please note that if you do not answer all the questions in its entirety, your application may not be further considered in the hiring process. If you have any difficulty understanding or completing the supplemental questions, please feel free to contact the Human Resources Department at 954-730-3090.

Please be advised: Proof of education level is required (copy of High School Diploma/GED or College Degree/transcript needs to be uploaded in PDF format to application). Any required licenses and or certifications for the position you are applying for must be submitted as well. If required documentation is not provided, the application will be incomplete and will not continue in the hiring process.

The City of Lauderhill, Florida, is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act (42 U.S. C. 12101 et. seq.), the City of Lauderhill will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Veteran's Preference
Certain servicemembers and veterans, and the spouses and family members of such servicemembers and veterans, receive preference and priority, and that certain servicemembers may be eligible to receive waivers for postsecondary educational requirements, in the employment by the state and its political subdivisions and are encouraged to apply for the positions being filled.

You may waive a postsecondary educational requirement for a position of employment (except if the position is exempt under the statute e.g., temporary employees, members of boards and commissions, positions that require an employee to be a member of the Florida Bar), for a current member of any reserve component of the United States Armed Forces or the Florida National Guard or a veteran who has been honorably discharged if the person is otherwise qualified for the position.

Applicant Screening
Due to the volume of applications the City receives, every applicant meeting the minimum qualifications cannot be guaranteed an interview. Applicants are selected for an interview based on education and work experience most closely matching the requirements of the position and may undergo additional selection and screening processes which may include an evaluation of training and experience, and written, oral and performance-based testing.

Drug and alcohol testing is conducted based upon City policy, Federal, State and Local requirements. The City of Lauderhill is an E-Verify employer.

Additional Requirements/Environmental Factors

Schedule Requirements: The ability to work a flexible schedule including nights and weekends for City events, as an exempt employee.

Driving Requirements: The ability to drive and operate a personal or City vehicle intermittently throughout the workday or work week.

Physical Requirements: The ability to exert moderate, though not constant, physical effort, which may involve some combination of climbing, balancing, stooping, kneeling, crouching, crawling, and/or lifting, carrying, pushing, and/or pulling of objects and materials of moderate weight (12-20 pounds).

Motor Coordination: The ability to coordinate eyes, hands, and feet to utilize and operate office tools, equipment, and machinery; and to handle, sort, and organize documentation.

Sensory Requirements: The ability to perceive and differentiate audio and/or visual cues or signals; and to perceive and differentiate depths, and/or textures.

Form/Spatial Aptitude: The ability to inspect items for proper length, width, and shape; and to visually read various information.

Communication: The ability to effectively communicate with City employees, stakeholders, and the general public verbally and/or in writing as needed to exchange information, coordinate work activities, and resolve matters.

Functional Reasoning: The ability to apply principles of rational systems, such as motivation, incentive, and leadership; to interpret instructions furnished in written, oral diagrammatic, or schedule form; and to exercise independent judgment to adopt or modify methods and standards to meet variations in assigned objectives.

Situational Reasoning: The ability to exercise the judgment, decisiveness, and creativity required in situations involving the evaluation of information against sensory, judgmental, measurable, verifiable, or subjective criteria.

Data Conception: The ability to coordinate, manage, strategize, and or correlate data and/or information; and to exercise discretion in determining actual or probable consequences, and in identifying solutions or alternatives.

Mathematical Aptitude: The ability to add, subtract, multiply, divide, and calculate numbers, decimals, and percentages; and to interpret numerical data and graphs to create reports and/or develop forecasts.

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