Group Social Media Specialist

Job Title

Social Media Manager - Onsite –

Location: Maadi - Full Time - 9AM : 6PM

Department: Marketing

Reporting To: Head of Marketing

About us:

Founded in 2020 by a group of visionary entrepreneurs dedicated to revolutionising the e-commerce landscape. Operating across the UAE, Libya, Egypt and soon expanding in MENA Region. The platform provides consumers with a seamless shopping experience, offering a wide range of products and services across categories such as electronics, fashion, home décor, and more.

Job Summary

We are looking for a creative and results-driven Social Media Manager to own and manage the end-to-end social media function across multiple brands. The role requires strong strategic thinking, hands-on execution in content posting and distribution, governance ownership over community management, and leadership of influencer, UGC, and direct marketing initiatives. The ideal candidate is data-driven, highly organized, and experienced in managing complex, multi-account environments.

Key Responsibilities

1. Strategy & Planning

· Develop and execute social media strategies aligned with marketing and business objectives.

· Define content pillars, channel roles, and posting frameworks.

· Build and manage monthly and quarterly content calendars.

· Continuously optimize strategy based on performance data and platform trends.

2. Content Management & Distribution

· Own the content posting process across all social media platforms.

· Execute data-driven content distribution, adapting formats, captions, and timing per platform.

· Repurpose and optimize content across platforms while maintaining brand consistency.

· Ensure content is published accurately, on time, and according to approved calendars.

· Coordinate closely with creative teams to ensure smooth execution.

3. Community Management Governance (Non-Executional)

· Design and document community management guidelines (tone of voice, response rules, escalation paths).

· Create and maintain SOPs for handling comments, messages, reviews, complaints, and sensitive cases.

· Align with Customer Service teams on workflows, SLAs, and responsibilities.

· Monitor execution quality and compliance with guidelines.

· Provide continuous feedback and optimization recommendations.

4. Performance Tracking & Optimization

· Monitor and analyze social media KPIs across platforms.

· Prepare weekly and monthly performance reports with insights and action points.

· Evaluate content performance, distribution effectiveness, and audience behavior.

· Test and optimize formats, posting schedules, and content types.

5. Cross-Functional Collaboration

· Work closely with creative, performance marketing, and customer service teams.

· Ensure alignment between organic social media, paid campaigns, and customer experience.

·Support campaigns, launches, and key marketing initiatives.

6. Influencer Marketing

· Identify, onboard, and manage influencer collaborations.

· Develop influencer briefs, content guidelines, and timelines.

· Manage influencer deliverables and approvals.

· Track influencer performance and ROI.

· Ensure brand alignment and content quality.

7. UGC (User-Generated Content) Marketing

· Design and execute UGC strategies and campaigns.

· Define UGC sourcing, approval, and usage guidelines.

· Repurpose high-performing UGC across platforms.

· Measure UGC impact on engagement, trust, and overall performance.

8. Direct Marketing & Owned Channels

· Plan and execute direct marketing initiatives across owned channels, including:

o Email marketing

o SMS

o WhatsApp or similar messaging tools

· Align direct marketing campaigns with social media calendars and messaging.

· Coordinate segmentation, timing, and messaging based on campaign objectives.

· Track and optimize performance metrics such as open rates, CTR, conversions, and unsubscribe rates.

KPIs & Success Metrics

· Content publishing accuracy and consistency

· Engagement rate, reach, and audience growth

· Platform-specific performance optimization

· Influencer campaign performance and ROI

· UGC volume, quality, and performance impact

· Direct marketing performance metrics

· SOP adherence and execution quality

Qualifications:

· 3–6 years of experience in social media management.

· Proven experience managing multiple social media accounts or brands.

· Hands-on experience with content distribution, influenced marketing, and UGC campaigns.

· Marketing & Advertising Agency experience is mandatory.

· E-commerce and mobile application marketing experience is mandatory.

· Experience in content management or online retail.

· Familiarity with ad campaigns and influencer collaborations.

· Photography or video editing skills.

Tools:

· Proficiency in social media management platforms (e.g. Meta Business Suite, Hootsuite, Sprout, Buffer).

· Strong experience using analytics and reporting tools.

· Advanced proficiency in content planning, scheduling, and collaboration tools.

· Basic knowledge of creative tools is a plus.

Personal Attributes:

· Highly organized and detail-oriented

· Strategic thinker with strong execution skills

· Data-driven and results-focused

· Proactive, accountable, and process-oriented

· Comfortable managing multiple brands in a fast-paced environment

Why Join Us:

• Collaborative and supportive work environment
• Opportunity to contribute to process improvements
• Professional growth and learning opportunities

Please send your CV.

Job Type: Full-time

Pay: From E£15,000.00 per month

Application Question(s):

• What is your Salary Expectation?
• What is your Current Salary?

Experience:

• social media specialist: 3 years (Preferred)