Growth Marketing Manager

Job Description

Join Our Team at Litera: Where Legal Technology Meets Excellence

Litera, headquartered in Chicago, IL, is a fast-growing software company and one of the leading legal technology suppliers in the world. Serving more than 90% of the world's largest law firms, our software is used by hundreds of thousands of lawyers every day. As a company recognized as one of the best places to work, we believe professional development, rewards programs, open communication, and transparent leadership all contribute to a unique and open work environment. Our employees are driven, energetic, passionate, and have the ability to make a direct impact on the future of the company.

Overview: This individual will report to the Sr. Director, Growth Marketing, and will be a crucial member of Litera's growth marketing team and help integrate the company's value propositions into the buyer's journey. You will have strategic, programmatic, and tactical/operational responsibilities related to demand creation program objectives. This role will be responsible for developing the strategy and executing marketing campaigns that generate MQLs, SQLs, and marketing influenced pipeline to scale customer revenue growth efforts to support global sales targets.

You will work closely with our Revenue, Go-to-Market, Product Marketing, Field Marketing, Marketing Operations, and Digital Demand centers. You are eager to expand Litera's brand awareness, educate and capture buyers' interest, and ultimately build a marketing influenced pipeline to exceed revenue targets. You have experience navigating a matrix-driven organization and are hands-on with executing marketing programs execution and ABM. Preferably, you understand working in legal practice, LegalTech, FinTech, Enterprise Software, or SaaS companies to effectively share personal experience and be passionate about solving real-world problems that lawyers face every day.

Key Responsibilities:

• Partner with the product marketing and content teams to design and execute demand generation programs to create compelling demand gen content and offerings mapped to buyer personas, pain points, and buying cycles

• Worth closely with Sales Leaders to develop and support whitespace and product focused ABM programs plans to help Litera drive incremental pipeline and bookings

• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities; report on program activities, including cost per lead, cost per response, trends, conversion to opportunity rates, contribution to sales pipeline, ROI, etc.

• For all programs, work with content marketing to initiate landing page creation, email copy, and automated workflows to support the execution of digital programs

• Manage and execute global virtual events, webinars, multi-touch emails, 3rd party sponsorships, etc.

• Work closely with Business Development Representative (BDR) team and Customer Success Managers (CSMA) to improve MEL, MQL, and SQL conversion rates and lead handling processes

Qualifications

• 5-8 years industry experience

• Proficient experience with using marketing and sales tools (Marketo, hubspot, Salesforce, 6Sense)

• Deep understanding of marketing analytics and how to make metric driven decisions

Why Join Litera?

• The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
• Commitment to Employees : Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
• Global, Dynamic, and Diverse Team : Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
• Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
• Career Growth and Development : We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles

California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington residents is $50,000 to $70,000 . Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).