GTM Strategist

We are seeking a results-driven GTM Strategist to develop, execute, and optimize go-to-market strategies for our products and services. The ideal candidate will be responsible for market research, positioning, audience segmentation, and cross-functional alignment to ensure successful product launches and revenue growth. This role requires strong analytical thinking, creativity, and strategic planning skills.

Responsibilities:

• Strategy & Planning
• Develop comprehensive go-to-market strategies for product launches and campaigns.
• Define product positioning, value propositions, and messaging for target audiences.
• Create strategic execution plans aligned with business goals and market needs.
• Market Research & Insights
• Conduct market analysis to identify trends, customer needs, competitive landscape, and growth opportunities.
• Build customer segmentation models and personas for focused targeting.
• Identify gaps in the market and areas of product innovation.
• Cross-Functional Collaboration
• Work closely with Sales, Marketing, Product, and Customer Success teams to ensure GTM alignment.
• Communicate GTM plans and support internal teams with messaging, assets, and playbooks.
• Collaborate with product teams to influence roadmaps based on market insights.
• Campaign Management
• Collaborate with the marketing team to craft integrated campaigns across digital, social, and sales channels.
• Oversee content creation, communication strategies, and launch materials.
• Manage timelines and ensure flawless execution of GTM plans.
• Performance Tracking & Optimization
• Set KPIs and success metrics for product launches and GTM programs.
• Analyze campaign performance and recommend improvements for future initiatives.
• Prepare and deliver GTM performance reports to leadership.

Required Skills:

• Bachelor’s degree in Marketing, Business, Strategy, or related field (Master’s preferred).
• 3–6 years of experience in GTM strategy, product marketing, or business strategy roles.
• Strong analytical skills and ability to interpret data to make decisions.
• Excellent communication, storytelling, and presentation skills.
• Understanding of sales processes, digital marketing, and product lifecycle.
• Ability to manage multiple projects in a fast-paced environment.
• Experience working in SaaS, technology, or B2B environments is a plus.

Soft Skills:

• Strategic thinker with strong problem-solving skills
• Collaborative and cross-functional
• Adaptable and innovative
• Detail-oriented with strong organizational skills

Experience:

• Min 3 -6 Years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

• Health Insurance
• Life Insurance
• Employee Benefits Program
• Leave En-cashment
• Food Compensation
• Public Holiday Compensation
• Weekend Work Compensation
• Birthday Celebration
• Star Of the Months
• Referral Bonus
• Car Finance Program
• Bike Finance Program
• Quarterly Meet-Up
• Paid Certification
• Sports Gala
• Child education program
• Eid Gifts
• Iftar Meals

Job Type: Full-time

Pay: Rs300,000.00 - Rs400,000.00 per month

Work Location: On the road