Head - Advertising (Monetization & Sales)

Responsibilities

• Identify and pursue new business opportunities through strategic prospecting and networking.
• Conduct in-depth consultations to understand client goals, challenges, and target audiences.
• Develop customized monetization strategies based on audience engagement, content type, and leverage captive environment capabilities across entire airport ecosystem.
• Tailored solution design by building a customized advertising strategy that integrates the new concept, aligning the solution with the advertiser’s goals (e.g., brand awareness, lead generation, conversions).
• Collaborate with mainline agencies, poster specialist agencies, direct advertisers and analytical teams to design and execute campaigns.
• Create customized advertising proposals aligned with client objectives and budget.
• Manage the full sales cycle—from initial outreach to closing and post-sale support.
• Stay informed on industry trends, emerging technologies, and competitive landscape.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of sales strategies and make data-driven adjustments as needed.
• Represent Adani Airports in industry forums and conferences to showcase its advertising capabilities and explore new business opportunities.
  
  

Qualifications

Educational Background:

• Bachelor’s degree in marketing, Business Administration, or a related field (mandatory).
• MBA or equivalent postgraduate qualification in Sales, Marketing, or Media Management (preferred).
  
  

Required Qualifications & Experience:

• Minimum of 12 years of experience in concept selling of various advertising media formats in a full-service agency or large media house past experience in delivering storytelling-driven campaigns that integrate brand values.
• Proven track record of driving revenue growth in a high-traffic environment,
• Strong understanding of advertising trends, digital media platforms, and customer engagement strategies
• Demonstrated success in managing large-scale advertising campaigns and achieving revenue targets.
  
  

Domain Expertise:

• Expertise in advertising media sales, including agency and direct sales, with a focus on high- traffic environments
• Experience in collaborating with government and non-government entities to develop and execute advertising initiatives.
  
  

Digital & Operational Tools:

• Advanced knowledge of analytics tools (e.g., Tableau, Power BI) for data-driven decision- making.
• Familiarity with digital advertising tools (e.g., Google Ads, Adobe Marketing Cloud) for campaign management.
  
  

Leadership Capabilities:

• Strong relationship management skills with advertising agencies, corporate clients, and technology providers.
• Proven ability to lead cross-functional teams and drive collaboration across departments.
• Excellent negotiation and communication skills, with a focus on building long-term partnerships.
• Strategic thinking and problem-solving abilities, with a track record of achieving measurable results.