Head – Brand E Commerce

Job Title: Head – Brand E Commerce

Job Title: Head – Brand E-commerce

Company: HealthSense
Experience: 10–14 Years (Relevant)
Salary: Negotiable , Open for discussion
Location: Bangalore

Job Summary

The Head – Brand E-commerce will own and scale Health Sense’s D2C and marketplace businesses, driving sustainable revenue growth, profitability, and brand excellence across digital channels. This role demands strong leadership, commercial acumen, and hands-on experience in managing large-scale physical product categories.

Key Responsibilities

E-commerce Strategy & P&L Ownership

• Own end-to-end e-commerce strategy, including business planning, pricing, promotions, and P&L management.
• Independently manage assigned budgets and scale categories with minimum turnover of INR 200 Cr.
• Define growth roadmap for D2C and marketplace channels aligned with brand objectives.

Channel Management

• Drive performance across brand-owned D2C platforms (Shopify/Magento) and marketplaces (Amazon, etc.).
• Omni-channel exposure (offline + online integration) is an added advantage.
• Exclude pure marketplace/account management-only roles.

Product & Category Management

• Lead physical product pricing, category management, and new product development (NPD).
• Strong understanding of product sourcing, vendor management, and commercial negotiations.
• Work closely with supply chain, sourcing, and inventory teams to ensure availability and margin optimization.

Digital Marketing & CRO

• Lead performance marketing efforts across SEO, SEM, paid media, CRM, and social.
• Optimize website UX/UI and conversion funnels using A/B testing and CRO frameworks.
• Monitor and improve key metrics: ROAS, CAC, AOV, Conversion Rate, CLV.

Data, Analytics & Forecasting

• Strong command of data management, forecasting, and business projections.
• Analyze performance using tools like GA4, dashboards, and reporting frameworks.
• Present weekly/monthly KPI reviews to senior leadership.

Leadership & Cross-functional Collaboration

• Lead and mentor a team of minimum 5+ members.
• Collaborate with marketing, product, supply chain, tech, and customer experience teams.
• Manage agency and vendor relationships (excluding marketing agency-only background profiles).

Required Skills & Qualifications

• Experience:
• 10–14 years of total experience in brand-led physical products (no services).
• Strong exposure to D2C category management and scalable consumer brands.
• Experience in startups or high-growth brands preferred.
• Ex-founders of product/brand-led businesses will be a plus.
• Education:
• Only technical/professional graduates and MBAs (MBA preferred but not mandatory).
• Basic graduates to be avoided.
• Mandatory Expertise:
• Physical product pricing & new product development (NPD)
• Large-scale category ownership (₹200 Cr+ turnover)
• Negotiation & sourcing
• Budget ownership & forecasting
• Exclusions (Strict):
• No marketing agency-only backgrounds
• No pure Amazon/marketplace account management profiles
• No services-led or non-physical product experience
• Communication:
• Excellent verbal and written communication
• Fluency in Hindi and English mandatory (additional languages are a plus)

Core Competencies

• Strategic Thinking
• Data-driven Decision Making
• Commercial & Financial Acumen
• Performance Marketing
• Cross-functional Leadership
• Scaling D2C & Marketplace Businesses

Interested candidates may apply directly or share profiles at akanksha@healthsense.in / recruitment.ysbrands@gmail.com

Job Types: Full-time, Permanent

Pay: ₹150,000.00 - ₹200,000.00 per month

Application Question(s):

• Are you currently loctaed in Bangalore ?
• Are you an immediate Joiner ?
• Are you ok with monthly salary of 150000 to 200000
• Do you have good communication in English and Hindi ?
• Do you have experience of working in Start Up ?
• Do you have Experience of Handling Business Growth and Experience , Category P&L and Supply Chain Expansion ?

Work Location: In person