Head of Brand - Navbharat Times

The Navbharat Times (NBT) Brand team is the key driver of the business, helping conceptualize, monitor, and manage the business road map for the publication (NBT). The team manages a portfolio of products and maintains brand integrity across all branding initiatives and communications. It focusses on maximizing revenue, building strong Brand affinity, and creating profitable growth.

About the Role:

The Brand Head for Navbharat Times will be responsible for driving the brand’s strategic and business agenda across print and digital platforms. This role combines brand stewardship with P&L accountability, requiring strong business acumen, stakeholder management, and hands-on execution capability. The incumbent will work closely with the editorial, sales, and leadership teams to strengthen brand equity, enhance audience engagement, and deliver business outcomes.

A successful candidate will demonstrate operational rigour, project management discipline, and a go-getter attitude — balancing strategic planning with on-ground execution.

Roles & Responsibilities:

1. Drive the overall brand and business strategy for Navbharat Times to meet growth, readership, and profitability targets.
2. Manage P&L delivery, ensuring marketing spends and initiatives translate into measurable business impact.
3. Partner with editorial, sales, and senior management teams to align brand direction with organizational objectives.
4. Lead the development and execution of integrated campaigns across print, digital, and experiential platforms.
5. Oversee business delivery metrics, including revenue-linked marketing outcomes and brand health KPIs.
6. Ensure operational excellence through strong project management, timely execution, and cross-functional collaboration.
7. Build and mentor a high-performing team of 3, fostering ownership, creativity, and execution excellence.
8. Manage external agencies and partners for creative, media, research, and event initiatives.

Key Skills & Attributes:

1. Strong stakeholder management and influencing skills across diverse teams and leadership levels.
2. Excellent communication and relationship-building ability with editorial and CXO stakeholders.
3. Proven project management, operational discipline, and execution bias.
4. Strategic thinker with a hands-on approach to problem-solving and implementation.
5. Self-driven, go-getter attitude with accountability for business outcomes.

Educational Qualifications Required:

MBA in Marketing or Communication from a reputed institute.

Relevant Experience:

11–14 years of experience in Brand Management / Marketing within Media, FMCG, or Consumer-facing sectors.