Head of Digital Marketing

• Location
• High Q Tower, Lahore
• Date
• 10, July 2026
• Job Type
• Full Time (On-site)
  
  

Summary

We are looking for a highly experienced and results-driven Head of Digital Marketing to lead our digital marketing function and drive business growth across international markets, with a primary focus on the United States (US) market.

Technical Skills

• Digital Marketing Strategy
• Performance Marketing
• Growth Marketing
• Meta Ads & Google Ads
• SEO & SEM
• Content Strategy
• Email Marketing & Marketing Automation
• Conversion Rate Optimization (CRO)
• Marketing Analytics
• Budget & P&L Management
• Team Leadership & People Management
• Stakeholder Management
• Strong communication and presentation skills
  
  

Position Summary

The ideal candidate will be responsible for developing and executing the organization’s end-to-end digital marketing strategy while leading cross-functional teams including Performance Marketing, Growth Marketing, Meta Ads, Google Ads, Content, SEO, Social Media, Graphic Design, and Creative Operations.

Key Responsibilities

Strategic Leadership: Develop and execute the overall digital marketing strategy aligned with business objectives; Build, lead, mentor, and scale a high-performing digital marketing team; Define quarterly and annual marketing goals, KPIs, budgets, and growth strategies; Drive customer acquisition, retention, and revenue growth across digital channels; Foster a culture of innovation, accountability, and continuous improvement. Performance & Growth Marketing: Lead all paid marketing initiatives across Meta, Google, LinkedIn, TikTok, and other digital platforms; Optimize campaign performance based on CAC, CPL, CPA, ROAS, and ROI; Develop growth strategies to increase qualified leads and revenue; Manage marketing budgets efficiently while maximizing campaign performance; Continuously test, analyze, and optimize marketing funnels. Brand & Content Leadership: Oversee content strategy across websites, blogs, email marketing, and social media; Ensure brand consistency across all digital touchpoints; Collaborate with the Creative and Graphic Design teams to develop impactful campaigns; Guide content writers and creative teams to produce high-converting marketing assets. Team Management: Lead departments including Performance Marketing, Growth Marketing, Meta & Google Ads, SEO, Social Media Marketing, Content Writing, Graphic Design, Creative Strategy; Conduct regular performance reviews and coaching sessions; Hire, develop, and retain top marketing talent. Analytics & Reporting: Monitor marketing dashboards and campaign performance; Present monthly and quarterly reports to senior leadership; Utilize data to make informed strategic decisions; Identify new market opportunities and emerging digital trends.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field. Master’s degree or MBA is a plus.

Experience Requirements

8–10 years of experience in Digital Marketing. Minimum 4 years in a leadership role managing digital marketing teams. Hands-on experience managing and scaling campaigns for the US market is mandatory. Proven experience leading multi-channel digital marketing strategies with measurable business outcomes.

Preferred Experience

Experience working with international clients, particularly in the US market. Experience in B2B, B2C, or SaaS marketing environments is a strong advantage. Familiarity with CRM platforms, marketing automation tools, and AI- powered marketing solutions. Experience managing remote and cross-functional teams.

KEY PERFORMANCE INDICATORS (KPIS)

Revenue growth through digital channels; Return on Ad Spend (ROAS); Customer Acquisition Cost (CAC); Cost per Lead (CPL) and Cost per Acquisition (CPA); Lead quality and conversion rates; Website traffic and conversion performance; Team productivity and campaign execution; Achievement of quarterly and annual marketing objectives

Reporting To: Chief Executive Officer (CEO)

Share your resume at 𝗘𝗺𝗮𝗶𝗹: careers@pk.see.biz

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