Head of Digital Sales & Marketing

Key Responsibilities

• Design and deliver a practical, SME-focused digital sales & marketing curriculum
• Develop hands-on learning modules covering:
• Social media marketing (Instagram, TikTok, Meta, Snapchat)
• Performance marketing & paid media fundamentals
• Lead generation and customer acquisition
• Basic CRM and customer lifecycle management
• Teach, mentor, and upskill SMEs through workshops, masterclasses, and digital learning formats
• Build and manage a scalable digital learning platform (online-first)
• Adapt global best practices into Saudi / GCC-relevant case studies
• Collaborate with internal stakeholders to align training with SME needs
• Measure engagement, learning impact, and continuously improve content

Qualifications

• 7–12 years of experience in digital marketing, growth, or digital sales
• Proven experience training, teaching, or mentoring SMEs or entrepreneurs
• Experience building or delivering digital marketing academies, bootcamps, or learning programs
• Strong understanding of Saudi / GCC digital consumer behaviour
• Hands-on, execution-focused, and comfortable building from scratch