Head of Marketing

Head of Marketing : HKBK Group of Institutions

Location: HKBK Group of Institutions, Bangalore, India
Type: Full-time
Experience: Minimum 5 years in a senior marketing leadership role (preferably in the education sector)
Immediate Joiner Preferred

About HKBK Group of Institutions:

HKBK Group of Institutions, established in Bangalore, is a leading center for higher education offering programs across Engineering, Management, Commerce, and Allied disciplines. With a mission to create globally competent graduates, HKBK focuses on academic excellence, industry integration, and holistic student development. The institution is recognized for its strong placement records, innovative teaching methods, and growing brand presence across India.

Core Responsibilities

Strategic Marketing & Admissions Promotion

• Design, develop, and execute comprehensive marketing and branding strategies to enhance HKBK’s visibility, reputation, and student admissions.
• Plan and implement integrated marketing campaigns across digital, print, and outdoor media to achieve admission targets.
• Develop lead-generation strategies through SEO, SEM, email marketing, and social media outreach.
• Collaborate with admission teams to track conversion metrics and optimize campaign effectiveness.
• Drive admission roadshows, education fairs, and school/college outreach programs across regions.
• Plan and execute targeted campaigns highlighting academic excellence, placements, and student success stories.

Branding & Corporate Communications

• Build a strong institutional brand identity through consistent messaging, storytelling, and design language.
• Oversee the creation of marketing collateral, brochures, videos, advertisements, and promotional materials.
• Collaborate with media agencies, photographers, designers, and vendors to deliver professional marketing outputs.
• Ensure consistent representation of HKBK’s values, culture, and vision across all communications.

Digital Marketing & Social Media

• Manage all official social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube) with engaging and relevant content.
• Plan and execute performance-based digital ad campaigns for lead generation and brand awareness.
• Track analytics and KPIs to evaluate the effectiveness of online campaigns and continuously optimize performance.
• Enhance website content, design, and SEO for improved digital visibility and user experience.

Public Relations & External Engagement

• Develop and execute PR strategies aligned with institutional goals and brand positioning.
• Maintain relationships with media outlets, influencers, education consultants, and event partners.
• Draft impactful press releases, success stories, and media communications.
• Represent HKBK at education fairs, corporate forums, and public events to strengthen brand presence.

Collaboration for Placements & Institutional Growth

• Work closely with the Training & Placement Cell to promote HKBK’s placement achievements and corporate collaborations.
• Showcase placement highlights, alumni success, and industry tie-ups across marketing campaigns.
• Support institution-wide initiatives including conferences, seminars, and brand partnerships.

What We’re Looking For

• Bachelor's or Master’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 5 years of experience in institutional marketing or branding leadership roles.
• Proven expertise in digital marketing, admissions campaigns, branding, PR, and lead generation.
• Strong communication, storytelling, and interpersonal skills with an ability to represent the institution professionally.
• Hands-on experience in education marketing (preferably MBA, Engineering, or professional colleges).
• Ability to travel extensively for marketing campaigns, school visits, and promotional events.
• Flexible, target-oriented, and capable of handling multiple projects in a dynamic environment.
• Experience managing vendor partnerships, media buying, and creative campaigns.

Why Join HKBK?

• Opportunity to lead marketing and admissions initiatives at one of Bangalore’s reputed education groups.
• Direct impact on institutional growth, placements, and branding outcomes.
• A collaborative environment that values creativity, innovation, and performance.
• Leadership visibility and creative freedom to shape HKBK’s public image.
• Competitive salary and travel allowances for field-based marketing.

How to Apply

Send your resume to careers1@hkbk.edu.in
Contact: +91 96112 19838 for more information.
(Immediate joiners will be given preference.)

Job Type: Full-time

Pay: From ₹800,000.00 per year

Benefits:

• Health insurance

Work Location: In person