Head of Marketing

One of Pine's portfolio companies, i-Tech, is hiring!

Head of Marketing

Position Type: Full Time Exempt, Salaried Employee

Reports to: Armando Huerta, CEO

Location: Remote

The Head of Marketing is responsible for building and operating a revenue-driven marketing function that directly contributes to pipeline growth and business performance.

This role has ownership over marketing strategy, execution, and outcomes across the business. It requires a balance of strategic decision-making and hands-on execution, particularly in a lean environment where focus, prioritization, and efficiency are critical.

Marketing at i-Tech is a revenue-generating function (not a service function) with the Head of Marketing responsible for prioritizing resources and activities to drive to results.

Strategic Marketing Leadership

• Own and lead the overall marketing strategy across both the Acumatica ERP and IT Managed Services (MSP) organizations, ensuring alignment with business objectives and direct contribution to pipeline growth and revenue.
• Define how i-Tech positions itself within both the ERP ecosystem (Acumatica, finance/operations transformation) and the MSP market (IT, security, risk, and operational stability), ensuring messaging resonates with distinct buyer personas such as CFOs, COOs, and IT leadership. All content should be in support of demand generation efforts.
• Act as the primary decision-maker for marketing priorities, determining where to invest across ERP and MSP based on performance, pipeline needs, and strategic growth opportunities. This includes managing the Marketing budget across both departments and making tradeoffs between competing priorities.
• Partner closely with executive leadership to define marketing goals, challenge assumptions, and ensure marketing efforts are focused on measurable business outcomes. This is a hands-on, player-coach role where you’ll be directly involved in campaigns, systems, and execution.

Demand Generation & Pipeline Development

• Design and execute multi-channel demand generation programs that drive qualified pipeline for both Acumatica ERP and MSP offerings.
• Build targeted campaigns tailored to each motion, including account-based strategies for ERP prospects and localized, community-driven initiatives for MSP growth.
• Optimize the full sales funnel by developing and deploying lead nurturing programs aligned to buyer personas, lifecycle stages, and deal complexity across both business lines.
• Partner with sales to ensure strong alignment on pipeline targets, lead quality, and conversion.

Metrics and Scalable Marketing Infrastructure

• Build and operate repeatable, system-driven marketing programs that consistently generate pipeline across both Acumatica ERP and MSP, leveraging CRM, marketing automation, and data enrichment tools to drive efficient execution, targeting, and attribution.
• Develop and manage scalable processes across campaign execution, lead management, and reporting within a centralized marketing model, ensuring visibility into performance and alignment across both business lines.
• Establish and own key performance metrics including pipeline generation, conversion rates, CAC, return on activities, and overall marketing efficiency, using data to continuously optimize spend, improve performance, and inform resource allocation.

Managing Multiple Business Lines & Resource Optimization

• Operate effectively in a lean environment by prioritizing the highest-impact initiatives across ERP and MSP, recognizing that not all opportunities can be pursued simultaneously given limited resources.
• Maximize output with limited resources through prioritization, automation, and use of external support.
• Determine how to balance centralized demand generation efforts with tailored strategies for each business line which will require making tradeoffs between competing priorities.
• Allocate resources dynamically based on pipeline needs and strategic priorities, ensuring marketing efforts are focused where they will drive the greatest return.

Sales Alignment & Enablement

• Collaborate closely with sales teams across both ERP and MSP to ensure alignment between marketing efforts and sales objectives.
• Develop sales enablement materials tailored to each motion, including ERP-focused transformation messaging and MSP-focused risk, stability, and service positioning.
• Establish feedback loops with sales to continuously improve lead quality, messaging, and campaign effectiveness.
• Support the development of processes that ensure smooth handoff and progression from marketing-generated leads to sales opportunities.

Leadership & Collaboration

• Build and lead a high-performing marketing function capable of supporting both ERP and MSP growth initiatives.
• Establish clear expectations, accountability, and ownership across all marketing activities.
• Foster a culture of execution, continuous improvement, and results-driven decision-making.
• Take full ownership of marketing outcomes, with a clear focus on driving pipeline, revenue, and long-term growth

Job Requirements

• Travel may be required up to 25% to travel to work conferences, co-locations and other required events.
• 8 – 12+ years of experience, including 5+ years of experience in demonstrated ownership of pipeline and revenue impact in B2B marketing, with 3+ years in a senior or leadership role.
• Proven expertise in ERP, IT MSP, or related industries, with a deep understanding of customer acquisition strategies and SaaS marketing.
• Strong background in digital marketing, content marketing, and demand generation.
• Proficiency with marketing automation tools (HubSpot preferred), CRM platforms, email automation, ZoomInfo, and analytics tools.
• Excellent written and verbal communication skills, with the ability to craft compelling content and messaging.
• Strong project management and budgeting skills, with a results-oriented mindset.
• Bachelor's degree in marketing, Business, or a related field (Master’s degree preferred but not required).

On-Target Earnings (OTE): $140,000 - $160,000, which includes a $25,000 - $40,000 variable performance-based component.

You will be eligible for immediate enrollment into our benefits program with a lead time that ranges between thirty (30) and sixty (60) days before coverage begins. During this period, i-Tech recommends that you consider using continued health insurance benefits from your previous employer. The details of i-Tech’s benefit offerings, retirement offerings and other offerings are detailed in i-Tech’s Employee Handbook, which will be provided to you.

Highlights of the current benefits are as follows:

• Medical and Dental and Life Insurance

• 401K Plan

• Long-Term Disability Insurance

• Company issued laptop

• Company paid training as necessary

• 15 Days of accrued PTO

• Paid Parental Leave

Benefit eligibility subject to applicable laws and regulations

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.