Head of Marketing (HOD Marketing)

Job Overview

Nayab Labs & Diagnostic Centre is looking for a strategic and experienced Head of Marketing to lead all core marketing activities focused on brand growth, patient acquisition, and market expansion. This role is focused on offline marketing, brand management, and campaign execution (digital marketing is handled by a separate team).

Key Responsibilities

• Develop and execute overall marketing strategies
• Plan and manage health campaigns, promotions, and packages
• Lead brand positioning and visibility across target markets
• Handle on-ground marketing activities and activations
• Build relationships with doctors, clinics, and referral networks
• Analyze market trends and competitor activities
• Manage marketing budgets and campaign performance
• Coordinate with corporate and operations teams
• Supervise marketing team and field staff

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field
• Minimum 5+ years of experience in marketing (healthcare preferred)
• Strong experience in offline marketing & brand management
• Excellent leadership and communication skills
• Strong planning and execution abilities
• Ability to manage teams and multiple campaigns

Why Join Nayab Labs?

• Professional and growth-oriented environment
• Work with a leading diagnostic centre
• Competitive salary package
• Career advancement opportunities

Job Type: Full-time

Work Location: In person