Head of Marketing

Job Title: Head of Marketing – BuildIntel

Location: Rawalpindi, Pakistan
Experience: 12+ Years
Department: Marketing
Employment Type: Full-Time

Job Summary

BuildIntel is an AI-powered SaaS platform transforming the pre-construction industry. We are seeking an experienced Head of Marketing to lead our marketing strategy and drive business growth across the US and Canadian markets. The ideal candidate will have a proven track record in B2B SaaS marketing, demand generation, product positioning, and building high-performing marketing teams.

Key Responsibilities

• Develop and execute the Go-to-Market (GTM) strategy for BuildIntel across North America.
• Lead demand generation initiatives to increase qualified leads, pipeline, and revenue.
• Define product positioning, messaging, pricing, and launch strategies.
• Oversee digital marketing, including SEO, SEM, content marketing, email campaigns, social media, webinars, and paid advertising.
• Build BuildIntel's brand presence within the Construction Technology (ConTech) and AI SaaS industry.
• Collaborate with Product, Sales, Customer Success, and Leadership teams to align marketing initiatives with business goals.
• Build strategic partnerships with industry associations, technology partners, and influencers.
• Monitor marketing performance, analyze campaign results, and optimize ROI through data-driven decisions.
• Lead, mentor, and develop the marketing team while fostering a culture of innovation and accountability.
• Manage the marketing budget, KPIs, and overall departmental performance.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA is preferred.
• Minimum 12 years of marketing experience, including 5+ years in a senior leadership role.
• Proven success in launching and scaling B2B SaaS products in the US and Canadian markets.
• Strong expertise in Go-to-Market strategy, demand generation, product marketing, digital marketing, and brand management.
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar tools.
• Excellent leadership, communication, stakeholder management, and analytical skills.

Core Competencies

• B2B SaaS Marketing
• Go-to-Market (GTM) Strategy
• Demand Generation
• Product Marketing
• Brand Strategy
• Digital Marketing
• Team Leadership
• Marketing Analytics
• Customer Acquisition
• Cross-Functional Collaboration

Pay: Rs250,000.00 - Rs350,000.00 per month

Work Location: In person