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Head of Marketing (Onsite, Lahore, PKR Salary)
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Requirements:
- 8+ years of marketing experience, with at least 4+ years in a senior leadership role.
- Strong experience in real estate marketing, managing end-to-end project launches, branding, and demand generation.
- Prior experience working in or with MNCs, with exposure to global marketing practices and structured processes.
- Proven ability to lead large-scale integrated marketing campaigns across digital and traditional channels.
- Strong understanding of real estate buyer behavior, market dynamics, media planning, and ROI-driven marketing.
- Excellent leadership, communication, and stakeholder management skills.
- Highly dynamic, innovative, and comfortable driving change in fast-paced environments.
- Experience leading teams, agencies, and cross-functional initiatives.
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Data-driven mindset with strong analytical and strategic planning capabilities.
- Develop and own the overall marketing strategy for real estate projects, brand positioning, digital presence, and lead generation.
- Lead full-funnel marketing initiatives covering brand, digital, offline, performance, and customer experience.
- Drive demand generation campaigns for residential and commercial projects with clear KPIs (leads, conversions, ROI).
- Build and manage annual marketing budgets, media plans, and campaign performance dashboards.
- Lead brand development across all touchpointswebsite, social media, ATL/BTL, outdoor, digital, and events.
- Collaborate closely with sales, product, and leadership teams to align marketing with revenue targets.
- Oversee digital marketing strategy including SEO, paid media, social, content, and marketing automation.
- Manage agency relationships (creative, digital, PR, media buying) and ensure high-quality delivery.
- Guide market research, competitor analysis, customer insights, and segmentation strategies.
- Lead launches of new projects, campaigns, events, and go-to-market plans across multiple cities.
- Provide strong leadership to the marketing team, ensuring capability building, performance management, and cross-functional alignment.
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Present monthly business reviews to the leadership covering performance, risks, opportunities, and strategic recommendations.
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