HOME CARE MARKETER

Job Overview
We are seeking a dynamic and results-driven Home Care Marketer to develop and execute comprehensive marketing strategies that promote our home care services. The ideal candidate will leverage digital and traditional marketing channels to increase brand awareness, generate leads, and foster strong relationships with clients and partners. This role requires a creative thinker with expertise in SEO, social media marketing, content creation, and data analytics to effectively position our services in a competitive market. The Home Care Marketer will play a pivotal role in enhancing our online presence and driving business growth through innovative marketing initiatives.

Responsibilities

• Develop and implement multichannel marketing campaigns across digital platforms including social media, email, Google AdWords, and print advertising to reach target audiences effectively.
• Manage content marketing efforts by creating engaging copy, blog posts, and visual content using Adobe Creative Suite tools to enhance brand storytelling.
• Optimize website content using SEO best practices and manage WordPress sites to improve search engine rankings and user experience.
• Utilize marketing automation tools and Google Analytics to track campaign performance, analyze data, and refine strategies for maximum impact.
• Conduct market research to identify industry trends, competitor activities, and customer needs to inform marketing plans.
• Coordinate advertising sales efforts by establishing relationships with potential partners and clients through B2B marketing initiatives.
• Manage social media accounts such as Facebook Advertising campaigns to increase engagement and lead generation.
• Oversee budgeting for marketing projects, ensuring efficient allocation of resources across various channels.
• Collaborate with product management teams to align marketing strategies with company goals and service offerings.

Qualifications

• Proven experience in digital marketing, including SEO, social media marketing, email marketing, and performance marketing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, Google Analytics, Google AdWords, and marketing automation platforms.
• Strong copywriting skills with the ability to create compelling content tailored for different audiences.
• Knowledge of E-commerce platforms and print advertising methods is preferred.
• Familiarity with research methodologies to gather insights on market trends and customer behavior.
• Excellent communication skills with the ability to collaborate effectively across teams.
• Prior experience in B2B marketing or product management is a plus.
• Ability to manage multiple projects simultaneously while meeting deadlines. Join our team as a Home Care Marketer if you are passionate about making a difference through innovative marketing strategies that connect people with essential home care services.

Job Type: Full-time

Pay: $21.78 - $26.23 per hour

Work Location: On the road