Days Per Year: 226

Min: $61,479

Mid: $74,072

JOB DESCRIPTION

JOB TITLE: Specialist – Social Media

REPORTS TO: Director of Communications

WAGE/HOUR STATUS: Exempt

PAY GRADE: AM 2

PRIMARY PURPOSE:

The Social Media Specialist supports districtwide communications by managing Spring ISD’s official social media channels and leading efforts to expand digital engagement. This position is responsible for developing, publishing, and analyzing high-impact content that promotes the district’s priorities, events, programs, and community accomplishments.

This role plays a critical part in storytelling, brand management, and audience engagement. The Social Media Specialist will collaborate with campuses and departments to amplify messaging and ensure consistent, inclusive, and values-aligned content across platforms.

The ideal candidate is a creative and detail-oriented communicator with strong instincts for digital trends, visual storytelling, and campaign strategy. This individual must also understand social media analytics, Search Engine Optimization (SEO), and digital marketing best practices.

All employees are expected to act with integrity, support organizational goals, communicate clearly and respectfully, champion the needs of our students, and drive continuous improvement.

QUALIFICATIONS:

Required:

• Associate degree in Communications, Journalism, Marketing, English, or a related field

Preferred:

• Bachelor’s degree in Communications or a related field
• Experience in school district, nonprofit, or public-sector communications
• Photography and videography skills, including basic editing
• Knowledge of analytics tools (e.g., Google Analytics, Meta Business Suite) and social listening platforms
• Proficiency with graphic design software (e.g., Canva, Adobe Creative Suite)
• Bilingual (English/Spanish)

SPECIAL KNOWLEDGE/SKILLS:

• Strong understanding of brand strategy, digital storytelling, and content creation
• Knowledge of video/photo editing and graphic design software (e.g., Canva, Adobe Creative Suite)
• Familiarity with social media scheduling tools (e.g., Hootsuite) and analytics tools (e.g., Meta Business Suite, Google Analytics)
• Familiarity with SEO, social listening tools, and digital content strategy
• Demonstrated experience managing social media platforms in a professional setting (e.g., Facebook, Instagram, X, LinkedIn, YouTube)
• Social media marketing certifications (e.g., Meta Blueprint, Hootsuite Academy)
• Strong writing and editing skills with a focus on accuracy and tone
• Skill in monitoring, interpreting, and leveraging digital analytics
• Ability to develop and execute targeted digital campaigns with measurable outcomes
• Excellent organizational, communication, and interpersonal skills
• Commitment to inclusive and culturally responsive communication

MAJOR RESPONSIBILITIES AND DUTIES:

Content Development and Scheduling

• Develop and manage an editorial calendar aligned with district initiatives, events, and key messaging
• Create and schedule content to promote district priorities, programs, student and staff achievements, and community engagement
• Produce short-form videos, Instagram/Facebook stories, and branded graphics to support digital storytelling

Engagement and Monitoring

• Monitor all official Spring ISD social media channels and respond to comments, messages, and community feedback in a timely and professional manner
• Track social media conversations and competitor activity to identify opportunities and trends
• Host regular meetings with campus social media managers and ambassadors to strengthen the district’s collective digital presence

Strategy and Analytics

• Analyze performance metrics to inform content strategy and improve audience engagement
• Stay current with platform updates, social media trends, and digital marketing best practices
• Apply SEO principles to enhance the visibility and reach of content on digital platforms

Collaboration and Campaign Support

• Collaborate with campuses and departments to support storytelling and content development
• Coordinate with the Communications team to ensure social media content aligns with brand standards and district values
• Support the production of district newsletters, including leading the “Five Good Things” newsletter and managing the “Spring Scoop”

Event Support and Media Capture

• Capture photos and videos at district and campus events using mobile devices for real-time publishing
• Provide event coverage during evenings and weekends, as needed

Other Duties

• Support additional communications projects, including digital marketing materials and internal campaigns
• Perform other duties as assigned by the Director of Communications

WORKING CONDITIONS:

Physical Demands / Environmental Factors:
The usual and customary methods of performing the job’s functions require the following physical demands: physical mobility, prolonged sitting, frequent use of computer, occasional standing, and lifting or carrying up to 15 pounds. This position requires regular on-site event coverage, including occasional irregular hours (evenings and weekends), and the ability to work independently.

Mental Demands:
Ability to manage multiple tasks under tight deadlines, solve problems creatively, interpret and analyze digital data, and maintain emotional control under stress. Must be adaptable and responsive in a dynamic digital environment with frequent interruptions.

The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.