Senior Communications Associate - Web Content

Summary

This position at Baylor College of Medicine will work with a team of web professionals to propel the digital presence of one of the nation’s top academic medical centers. The senior associate will work closely with the other members of the Communications, Marketing and IT teams to provide the best digital experience for all of the College’s audiences. With responsibility for three websites including two public websites and one internal site, the senior associate will play an integral role in reaching patients, students, researchers, physicians and an internal audience of 15,000.

This position may be eligible for a hybrid work arrangement of 4 days onsite and 1 day offsite after a training period.

Job Duties

• With a team, manages content for BCM websites, e-communications, forms, etc.
• Plans, develops and executes communications plans for Web/Digital.
• Works closely with others in the Office of Communications and Community Outreach and Information Technology who have content and technical roles for the websites.
• Ensures that all materials present a clear, unified, and positive image for the College and individual department. May draft, review and edit messages to ensure they are clear, thorough and on brand.
• Processes analytics reports to provide direction concerning improvement of visibility and reach.
• Keeps updated on all CMS tools, SEO tactics and systems/platforms used for College websites.
• Uses expert writing/editing skills to ensure clarity and accuracy of content.
• Works with leaders to resolve issues and make improvements in the College's Digital Presence.
• Works with immediate team to develop and carry out procedures to regularly review and maintain content and accessibility on the websites.
• Performs other job-related duties as assigned.

Minimum Qualifications

• Bachelor's degree. Four years of relevant experience may substitute for degree requirement.
• Four years of relevant experience.

Department Specific Requirements

• Working knowledge of CMS systems, web design, technical aspects of website function.

• Working knowledge of SEO principles, basic HTML and website accessibility best practices.

• Strong understanding of website user experience.

• Familiarity of graphic design tools (Adobe Photoshop, Dreamweaver or equivalent), web analytics tools (Google Analytics 4), YouTube Creator Studio Experience with Kanban boards or similar project management tools.

• Knowledge of AP style and technical writing and editing.

• Experience with internal communication operations including management of an intranet CMS.

Preferred Qualifications

• Working knowledge of Drupal and/or Unily.
• Work experience in an academic healthcare institution.
• Ability to multi-task and work with individuals at all levels of the organization.
• Excellent communications skills and attention to detail.
• Ability to manage multiple projects simultaneously in a highly collaborative organization.