Influencer Marketing Manager

Overview
We are seeking a dynamic and creative Influencer to join our vibrant marketing team! In this role, you will be the voice and face of our brand across various digital platforms, engaging audiences and driving brand awareness through authentic content and strategic collaborations. Your energy, passion for social media, and keen understanding of digital trends will help us connect with diverse communities and elevate our presence in the competitive landscape. This paid position offers an exciting opportunity to shape brand narratives, foster community engagement, and contribute to innovative marketing campaigns that resonate globally.

Duties

• Develop and execute compelling influencer marketing strategies aligned with brand goals across multiple social media channels such as Instagram, TikTok, YouTube, Facebook, and Twitter.
• Create engaging, high-quality content including videos, photos, blogs, and live streams that authentically showcase our products or services.
• Collaborate with other influencers, content creators, and brand partners to expand reach and foster mutually beneficial relationships.
• Monitor social media trends, platform updates, and audience preferences to optimize content performance and engagement.
• Manage influencer partnerships from outreach to contract negotiation, ensuring deliverables are met on time and within scope.
• Utilize marketing automation tools and analytics platforms like Google Analytics to track campaign performance, analyze engagement metrics, and report on ROI.
• Implement SEO best practices in content creation to enhance visibility across search engines and social platforms.
• Coordinate with the marketing team to integrate influencer campaigns into broader multichannel marketing initiatives including email marketing, print advertising, and e-commerce promotions.
• Stay informed about industry developments such as advertising sales strategies, performance marketing techniques, B2B marketing approaches, and product management insights.
• Assist in managing budgets for influencer collaborations while maintaining transparency and accountability throughout campaigns.
• Use tools like Adobe Creative Suite for content editing or enhancement when necessary to ensure professional quality standards are met.

Qualifications

• Proven experience in social media marketing or influencer outreach with a strong portfolio demonstrating successful campaigns.
• Deep understanding of digital marketing channels including SEO, content marketing, performance marketing, email marketing, and analytics tools like Google Analytics.
• Proficiency with social media platforms such as Facebook Advertising (Meta Ads), TikTok Ads, Instagram Promotions, YouTube Advertising & Google AdWords.
• Familiarity with Adobe Creative Suite (Photoshop, Premiere Pro) for content creation or editing purposes.
• Knowledge of HTML basics and WordPress for content management is a plus.
• Strong research skills to identify trending topics, emerging influencers, and new platform features that can benefit campaigns.
• Excellent copywriting skills with the ability to craft compelling messages tailored for diverse audiences.
• Experience in e-commerce environments or print advertising campaigns is advantageous.
• Strong sales acumen with the ability to negotiate partnerships effectively while maintaining positive relationships.
• Ability to manage multiple projects simultaneously within budget constraints while meeting deadlines. Join us as an Influencer and become a vital part of a forward-thinking team dedicated to innovative digital storytelling! Your creativity will inspire audiences worldwide while helping us achieve impactful results through strategic multichannel marketing efforts.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Work Location: Remote