Influencer Marketing Manager

Location

Employment Type

Department

Compensation

$126K – $165K

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role

As an Influencer Marketing Manager, you'll oversee influencer strategy and execution for one of our core verticals at Whatnot. Potential verticals include Fashion, Cards, Collectibles, and Launch. Each vertical contains subcategories with their own unique communities and creators (e.g. Fashion includes Sneakers, Handbags, Women’s Fashion, Estate Sales).

You’ll report on key success metrics enacting proactive solutions to track towards these goals.

• Secure strategic partners
  • Identify, outreach, and negotiate deals with the most impactful influencers in your vertical’s 3-5 primary categories.
• Drive the pipeline
  • Influencer Strategy: Work closely with the Category Marketing team to develop campaigns that map to specific influencer archetypes and activation formats.
  • Outreach: Source and outreach creators in the target influencer archetypes through email, Instagram DM, or other creative means of contact.
  • Dealmaking: Negotiate contracts in line with CAC, FTB, and LTV targets. Drive the internal approval process to signature.
  • Account Management: Provide white glove support to influencers, ensuring that they have a comprehensive understanding of the product. Monitor and maintain the quality of sponsored content, ensuring it aligns with brand standards. Oversee the timely posting of agreed deliverables and ensure prompt payment.
• Scale growth
  • Build a stable of +100 micro-influencers that we can activate through our Ambassador Program.

You

Curious about who thrives at Whatnot? We've found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

As an Influencer Marketing Manager you should have 4+ years influencer marketing experience, plus:

• Experience in high-growth startups, marketplaces, or creator-focused platforms.
• Familiarity with the niche communities within one of our core verticals is a plus.
  • Fashion - Handbags, Women’s Fashion, Sneakers, Vintage & Thrift
  • Cards - Sports Cards, TCG
  • Collectibles - Comics, Coins, Toys, LEGO, Storage Units
  • Launch - Beauty, Electronics, Sports Equipment
• Proven ability to execute influencer campaigns that deliver growth / performance metric-driven results, with a focus on leveraging content creators endemic to YouTube, TikTok, and Podcasts.
• Experience in business development or high-volume sales environments is a plus.
• Proven ability to execute influencer campaigns that deliver metric driven results.
• You're a creative content creator and copywriter.
• You're immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow.
• You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights.

You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small.

Benefits

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
  • $1,000 home office setup allowance
  • $150 monthly allowance for cell phone and internet
• Care benefits
  • $450 monthly allowance on food
  • $500 monthly allowance for wellness
  • $5,000 annual allowance towards Childcare
  • $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.