Influencers Marketing Executive

Influencer Marketing Executive

Location: Dubai

Brand: Wecord London

About Wecord London

Founded from a passion for gemstones and craftsmanship, Wecord London began its journey in 2018 with a collection of handmade cord bracelets inspired by global travel and artisanal design. Over six years of dedication, Wecord evolved into a renowned lifestyle brand celebrated for its exceptional quality, accessible pricing, and signature craftsmanship.

Today, the brand has expanded its offering to include watches, fine jewellery, and perfumes, each reflecting Wecord’s commitment to artistry and timeless elegance. Headquartered in London and Dubai, Wecord’s creations are available in over 30 stores worldwide, including its flagship boutique in Dubai Mall.

Driven by a vision of innovation, sustainability, and excellence, Wecord continues to empower its customers through products that embody creativity, authenticity, and enduring style.

Role Overview

The Influencer Marketing Executive will be responsible for managing Wecord London’s influencer marketing activities from end to end. This role involves identifying, building, and maintaining relationships with influencers, ambassadors, and content creators that align with Wecord’s brand values and aesthetic.

The ideal candidate is proactive, highly organized, and deeply connected to digital and social culture. Working closely with the Marketing, Content, and Operations teams, the Influencer Marketing Executive will ensure all collaborations are executed seamlessly, tracked effectively, and deliver measurable impact on brand awareness and engagement.

Key Responsibilities

• Identify, contact, and onboard influencers and brand ambassadors in alignment with campaign goals and target audiences.
• Manage influencer campaigns from concept to completion, including outreach, negotiation, briefing, coordination, and post-campaign analysis.
• Collaborate with the Content Creation team to ensure influencer-generated content aligns with Wecord’s visual identity and storytelling style.
• Coordinate with the Operations team to manage influencer product seeding, deliveries, and logistics.
• Maintain an up-to-date influencer database, tracking performance, content quality, and ROI.
• Monitor ongoing campaigns, ensuring timely content delivery and compliance with brand guidelines.
• Conduct market research to identify new influencer opportunities, emerging platforms, and relevant trends.
• Prepare regular performance reports and insights for the Marketing Manager, highlighting key learnings and recommendations for improvement.
• Support in planning and executing influencer events, collaborations, and social activations.
• Stay current with influencer marketing best practices, competitor strategies, and digital innovation.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3 years of experience in influencer marketing, social media, (preferably in fashion, luxury, or lifestyle industries).
• Strong understanding of influencer platforms (Instagram, TikTok, YouTube, etc.) and campaign management tools.
• Excellent communication, negotiation, and organizational skills.
• Analytical mindset with the ability to track, measure, and interpret influencer performance metrics.
• Collaborative spirit and ability to work cross-functionally with creative and operational teams.
• Passion for social media, branding, and creative storytelling.

What We Offer

Joining Wecord London means becoming part of a creative and fast-growing international brand that values innovation, craftsmanship, and individual development. You’ll work alongside a young, dynamic team and play a key role in shaping Wecord’s global presence through strategic influencer partnerships and authentic digital storytelling.

Would you like me to make this slightly more senior (e.g. Influencer Marketing Lead) or keep it at the same level as the Marketing Executive for parity?

Job Types: Full-time, Permanent

Pay: From AED5,000.00 per month

Application Question(s):

• Are you available to join immediately?
• Are you fluent in English?
• What is your expected monthly salary?
• Which brands have you worked with before?

Experience:

• similar: 3 years (Required)

Location:

• Dubai (Required)