Integrated Marketing Manager

Integrated Marketing Manager

Are you a strategic thinker and a tactical doer? Do you find excitement in solving complex marketing challenges while rolling up your sleeves to bring ideas to life? Maple Systems is looking for a highly collaborative, data-driven, and savvy Integrated Marketing Manager to take our brand and campaigns to the next level.

In this role, you’ll be at the center of a fast-moving, cross-functional marketing team, helping define strategies and executing compelling campaigns that resonate with our audiences—from technical buyers to industry decision-makers. You'll help us bring our story to life across every channel and customer touchpoint while contributing directly to revenue growth and long-term brand equity.

The Integrated Marketing Manager plays a crucial part in shaping and executing full-funnel, multi-channel marketing campaigns that drive customer acquisition, engagement, retention, and lifetime value.

You will:

• Operate as both a strategist and executor, taking ownership of integrated campaigns.
• Collaborate across departments to ensure brand consistency and aligned messaging.
• Translate complex technical concepts into compelling, value-focused content.
• Champion a customer-centric mindset while remaining data and results driven.
• Be empowered to solve marketing/advertising problems with creativity and autonomy.

What You’ll Do

• Strategize and execute integrated marketing campaigns for key products and audiences.
• Develop multi-channel marketing plans (social, email, digital ads, web, and more).
• Partner with the content and social media teams to develop and manage compelling content (social media, video storyboarding, articles).
• Leverage tools like Adobe Suite, Canva, Monday.com, and more to manage digital asset creation and execution.
• Lead campaign performance tracking and translate insights into actionable improvements.
• Work closely with product, sales, and engineering to ensure marketing alignment.

What You Bring

• 3+ years’ experience in digital or product marketing with a track record of delivering results.
• Strong storytelling ability and creative instincts supported by data-driven decision making.
• A strong understanding of search engine algorithms, ranking factors, Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles.
• Deep curiosity and/or experience in industrial automation or technical B2B marketing.
• Strong analytical chops—comfortable with tools like Google Analytics, Search Console, and Clarity.
• Excellent project management skills and the ability to juggle multiple priorities.
• Experience building messaging frameworks and content for technical audiences.
• Proficiency in paid digital advertising (Google Ads, Bing) is a plus.
• A collaborative spirit and strong communication skills (written, verbal, visual).

You’ll Thrive If You…

• Are comfortable switching between high-level planning and hands-on execution.
• Bring a proactive, solutions-oriented approach and can confidently navigate ambiguity.
• Enjoy working cross-functionally to unify teams and create consistent, compelling campaigns.
• Have an eye for innovation and experimentation—especially in fast-evolving digital spaces.
• Are self-directed, curious, and excited about continuous learning and growth.

What Success Looks Like

• Campaigns are cohesive, data-informed, and generate measurable pipeline and engagement.
• Marketing projects are delivered on time and exceed expectations.
• Messaging connects with key customer personas at every step of the buyer journey.
• Digital tools and platforms are used effectively to scale efforts and improve workflows.

How You’ll Grow

• Shape your own path in a company that values initiative, creativity, and cross-functional leadership.
• Be an integral part of transforming how Maple Systems reaches and engages its markets.